Simplifying solar energy sales
Making it easier for homeowners to understand financing options in a professional-looking platform
For homeowners, the high upfront costs of purchasing a solar energy system can make recouping the investment seem like a far-off dream. And that makes it a tough sell for companies that install residential solar systems.
So the founders of NRG Home Solar had a bold, bright idea: provide a customer financing platform for solar contractors so homeowners could start realizing the cost savings immediately.
They envisioned a system that simplified the incredible complexity of estimating a solar installation—taking into account everything from the size and pitch of a home’s roof, to local tax laws, to the angle of the sun at different times of year—while outputting straightforward financing options that showed homeowners the actual benefits they could expect.
A Shining Success
Starting with only their idea, we built NRG Home Solar a cloud-based portal for generating estimates and processing financing applications.
It made creating customized solar installation bids incredibly quick and easy for sales reps. The instant results offered homeowners easy-to-understand financing options in a professional looking package
Within a year of launch, thousands of independent reps were using NRG Home Solar’s system and closing sales at a rate well above the industry average. For an industry that’s faced a lot of hurdles, NRG Home Solar’s idea provided a real bright spot.
NRG Home Solar transformed themselves from a concept into a successful company. The technological realization of their bright idea into a business engine that expedited and processed transactions delivered:
Real time results that established instant credibility, which was critical for this entirely new kind of business
Analytics that used growing streams of data to automatically fine-tune the sales process, increasing the company’s value to their customers
The enviable opportunity to achieve business success while advancing a societal good
A conduit to customers that responded to their needs while driving the cost of acquiring new business to zero