• Approach
  • Team
      • Leadership
        We’re a team of big-dreaming, detail-sweating strategists, designers, and developers.
      • Culture
        The Praxent way attracts a special kind of thinker-doer – and keeps them happy.
      • Careers
        Join a team of motivated, humble and smart people who know how to get things done.
  • Industries
    • Industries
    • Insurance
    • Lending
    • Wealth Management
    • Real Estate
    • Other
  • Services
      • Discover
        Own disruption with digital innovation strategies that unlock potential and fuel growth.
        • Digital Strategy
        • Design Sprints
        • User Research
      • Envision
        Design effortless user experiences in collaboration with your most important people.
        • User Experience Design
        • User Interface Design
        • Rapid Prototyping
      • Build
        Bring innovation to life with built-in knowledge transfer that empowers your team.
        • Custom Software Development
        • Frontend Development
        • Application Modernization
        • Backend Development
        • Web Portal Development
        • Cloud Deployment
        • Web App Development
        • DevOps Pipelines
        • Mobile App Development
        • Software Architecture
  • Results
  • Insights
  • Speak With an Expert
  • Approach
  • Team
    • Team
    • Leadership
    • Culture
    • Careers
    • #
  • Services
    • Services
    • Discover
      • Digital Strategy
      • Design Sprints
      • User Research
    • Envision
      • User Experience Design
      • User Interface Design
      • Rapid Prototyping
    • Build
      • Custom Software Development
      • Legacy Modernization
      • Web Portal Development
      • Web App Development
      • Mobile App Development
      • Frontend Development
      • Backend Development
      • Cloud Deployment
      • DevOps Pipelines
      • Software Architecture
    • #
  • Industries
    • Industries
    • Insurance
    • Lending
    • Wealth Management
    • Real Estate
    • Other
    • #
  • Results
  • Insights
  • Contact

Speak with an expert

(512) 553-6830
Close menu

Texas Mutual Web Portal Redesign

User Research and Design Thinking Aligns a 28-year Old Insurance Provider

We engaged with Texas Mutual in a three-phase journey to clarify the purpose and objectives of their website and web portal, develop an envisioned design that drives that purpose forward, and build site improvements according to the highest digital design standards.

Project Goals
  • A renewed vision
  • Company-wide alignment around business goals
  • Empathize with and better understand customers
  • Seamless connection between portal, desired content, and next steps
Technology
  • HTML
  • CSS
  • CMS Implementation
  • Custom development framework to increase project efficiency
  • Framework built with tools like Babelify, Gulp, Connect-Livereload, Express and Browserify
Services
  • User personas
  • Journey mapping
  • Experience mapping
  • UX design and prototyping
  • UI design
  • Content mapping
  • Content strategy

Discovering Data-Based Purpose

How can you tell whether a product is fulfilling its purpose if you aren’t clear on what that purpose should be in the first place?Texas Mutual had a general idea of who their website was supposed to be serving and how. They also knew that whatever their website was supposed to be doing, it could be doing it better.Armed with firsthand data from user research, we uncovered concrete insight into what Texas Mutual customers and stakeholders want most out of their insurance website and where those desires align with the company’s business goals.

6 Custom Tools Developed for an Innovation Roadmap

Through strategy workshops and user research we worked with Texas Mutual to lay the groundwork for an innovation roadmap. It included the following phases and deliverables…

User Personas

We equipped the Texas Mutual team with detailed, research-proven profiles to help them understand and empathize with their site visitors.

Focus Map

This map prioritized Texas Mutual’s user personas, providing a clear outline of how much focus each type of site visitor should receive from the website.

Visitor Goals & Pain Points

Our research output included a clear list of goals and pain points each type of visitor has when using the Texas Mutual website.

Gap Analysis

We presented Texas Mutual with a full gap analysis, pointing out where content, structure and overall UX fail to match the ideal experience journey.

Experience Maps

With data from our user research, we created experience maps for each type of visitor using the Texas Mutual portal and website. We delivered a suite of experience maps including maps that illustrated current user journey alongside maps depicting the ideal experience for each visitor type.

Content Map

Building off the experience maps and gap analysis, we created a content map for organizing all current and future site material by relevance to the user profile and user journey. The content map is a flexible tool designed for future use by Texas Mutual.

Envisioning a High-Impact
User Experience

Effective websites present only the content that’s relevant to a visitor at the right stage of their user journey. They intuitively guide visitors down the paths that will best answer their questions and satisfy their demands.We re-structured Texas Mutual’s website to lead users effortlessly to the information they needed most.

Informed by human-centered design principles, we turned Texas Mutual’s website vision and purpose into a full-fledged user interface design and user experience. The results:

  • Concise purpose spoke to specific target audiences
  • Turned overwhelmed users with negative sentiments into speed users with the clarity they needed to succeed
  • Simplified user experience
  • Intuitive structure for moving visitors quickly to their desired answers or next steps
  • 20 content modules the Texas Mutual team can use as templates for future pages
  • Thoughtfully redesigned information architecture for efficient navigation

Built-in Knowledge Transfer for Future Generations

By partnering with Praxent, Texas Mutual gained the tools and mindset to cultivate future digital innovations.

Our consultative process helped the company reach a shared understanding of their customers: who they are, what they seek and how to lead them to the next steps that generate business value.

We built this site “with,” not just “for” Texas Mutual. Our aim was not just to provide Texas Mutual with a refreshed website that addresses critical brand and user frictions. We coached and equipped the organization to resolve future business issues through digital innovation. We delivered more than just a website:

  • We developed key performance indicators to track performance so Texas Mutual could continue to optimize their own site.
  • We ran six Design Thinking workshops for Texas Mutual’s product and marketing teams.

Our clients are doing big things with custom software

Scalable product innovation for B-to-B and B-to-C auto parts sales

Custom Development, UI/UX Design

Read Case Study

A retail platform enabling sales to grow by 300%

Custom Development, Strategy & Research, UI/UX Design

Read Case Study

Proprietary custom software replaces costly vendors and manual processes

Custom Development, Strategy & Research, UI/UX Design

Read Case Study

Generating over $80 million in new sales with custom solar and sales enablement software

Custom Development, Strategy & Research, UI/UX Design

Read Case Study

We make it clear

See how the Praxent approach brings custom software to life, empowers your company, and reduces risk all along the way.

EXPLORE OUR APPROACH
From ideation to delivery

We create tailored engagements with select clients across our Discover, Envision, and Build services.

How can we help you grow?

Discover Envision Build
Let's team up

Ready to gain competitive advantage?

TALK TO US

Many companies have built software applications that no longer meet customer expectations. We help financial services companies modernize those applications so they can remain relevant against born-digital competitors.

4330 Gaines Ranch Loop, Suite 230
Austin, TX 78735

(512) 553-6830

[email protected]

DISCOVER + ENVISION
  • Digital Strategy
  • UX Design
  • UI Design
  • Design Sprints
  • User Research
BUILD
  • Custom Software
  • Web Portals
  • App Modernization
  • Web Apps
  • Mobile Apps
ABOUT
  • Results
  • Approach
  • Team
  • Culture
  • Careers
  • Insights
  • Contact

Sign up for our newsletter

© 2021 Praxent
Privacy Terms Site Map

Celebrating 20 years of innovation at Praxent.

Have a look at some of our favorite case studies from over the years.

  • Bungalo
    A digital innovation destined to disrupt the buying process for refurbished homes.
  • Keller Williams
    Reporting portal enables KW Worldwide to continue its rapid growth into international markets.
  • Texas Mutual
    User research and design thinking aligns a 28-year old insurance provider.
Celebrating 20 years of innovation at Praxent. See some of our favorite case studies over the years.