Interested in boosting your current business with a custom eCommerce web app? We sure can’t blame you. There’s a very good reason every major retailer in the market has their own custom online store. In fact, there are several good reasons:

custom ecommerce 1

No Time Constraints

With a custom e-Commerce web app, you are giving your clients around-the-clock, unrestricted access to your products or services. Your sales are no longer bound by business hours.

custom ecommerce 2

Logistically Easier for Everyone

The purchasing process is faster and easier for your clients since they can do it all from the comfort of their home, office or wherever. Selling takes far less of your time because much of the process is streamlined and automated. It’s a win-win!

custom ecommerce 3


Ever been to a Costco warehouse and wished you could type the product you’re looking for into a search bar to find what aisle it’s on? Ever spend an entire day going from store to store trying to find some obscure item that you desperately need TODAY that no one seems to carry? People love shopping online because it eliminates all the frustrations that come with having to get up and go somewhere to find what they need.

custom ecommerce 4

Lowers Business Costs

Efficiency is a beautiful thing in a world where time is money, and a skillfully-developed custom e-Commerce web app saves oodles of both.

So we’ve established that e-Commerce has the ability to eliminate many of the constraints that are preventing your business from reaching its fullest potential. The next step is to make sure you are choosing the best approach before attempting to move your sales process online.

It may be tempting to choose one of the many existing e-Commerce web templates to get your goods or services online, but this method is very unlikely to generate any substantial gains to your business. Read on to learn why custom web app development is the approach that will generate far more impressive results.

The two major advantages of a custom e-Commerce web app over a pre-built shopping cart template

>> Custom e-Commerce web apps draw more clients in and generate more sales.

Anyone can throw some product photos onto a ready-made template and call it their online store. The problem is that far too many people do, some of which are not driving good business practices. As a result, client dissatisfaction happens most frequently with generic, plug-and-go type of online stores.

Customers recognize this very real risk of a terrible online shopping experience and therefore tend to avoid websites that have the impersonal, unstable, “dime-a-dozen” look and feel of a templated online shopping experience.

They opt instead for web apps that look and feel personal, professional, and reliable. They seek out those online stores that are customized to reflect the quality of the businesses where they make their purchases.

>> Custom e-Commerce web apps are far more adaptive to your business.

Your business likely has a unique set of requirements, processes, and constraints. As such, you have likely spent a great deal of time customizing every aspect of your business to address those particular needs. That same level of customization and thoughtfulness needs to be applied to the online representation of your business in order for your eCommerce endeavors to be successful.

It would be enormously difficult, if not completely impossible to try to get a templated web app to function in all the ways that are unique to your business needs. You’ll want an experienced custom software development team to craft a web solution that contains all the unique features necessary for your business to run optimally.

Learn more

Interested in speaking with an e-Commerce web development expert to learn more about the process of moving your sales online? Schedule a free consultation with our team.

Check out our free ebook for some real examples of failed software projects (and how not to make the same mistakes).

Next steps: Why Software Projects Fail

Plus 6 secrets to help yours succeed