Over complexity

Have you taken the time to simplify consumer education, empower consideration, and facilitate pre-qualification? Or do you overwhelm new loan prospects with too many details?

Outdated experiences

Do prospects understand how to take action with tools that help them complete tasks efficiently? Or are your pre-qualification or application tools confusing and painful to use?

Process black holes

Does your underwriting process keep applicants informed and engaged every step of the way? Or do you drop out of site — and out of mind — just when you need to keep prospects engaged?

Stakeholder inertia

Do you have enough digital customer experience design or development resources to pursue good ideas? Or are your teams frustrated by an inability to respond to borrower feedback?

Loan consideration tools

There are as many loan products as there are reasons to borrow. As today’s borrowers research online, they become easily overwhelmed. Your prospects may not know what’s possible — much less what loan features to look for. Let’s make your lending product easy to learn.

We can help you give prospects easy ways to actively understand how your loans are better than the rest, or which of your lending products to pursue. Whether it’s through data-driven comparisons, easy calculators, or visual storytelling, a great learning journey empowers prospects to make faster, more informed, more confident decisions.

Loan sales portals

Does your product rely on an external sales force of lending affiliates or financial advisors? It’s wise to invest in great digital experiences for these important stakeholders. A well-designed loan sales portal can motivate affiliates to recommend your lending product again and again. 

Praxent can help you tap into affiliate needs, map each task and pain point, and increase the responsive feel of your lending product for those who influence your ultimate customer — the borrower. The easier it is to sell your lending products, the better for both you and your affiliates.

Underwriting engagement tools

What happens once an online loan application is submitted? Be sure to invest in digital customer experiences that keep prospects informed, and make your services feel fast and responsive. Timely interactions on both sides can make a critical difference to your loan conversion rates. 

Praxent can help you set clear expectations with loan applicants, share just-in-time information about actions they must take, and keep your brand top-of-mind through the underwriting process. Don’t let prospects in whom you’ve invested time and energy end up going with a different lender because they didn’t hear from you.

Application processes

How well is your online loan application performing? Where are prospects getting confused, giving up, or forgetting the value of completing the process? We’ll help you ask the right questions, and make each step as effortless as possible.

How might we lure prospects to get pre-qualified or break the process down into smaller steps with quicker feedback? Can we simplify language, give applicants a sense of progress, or remind them of loan benefits along the way? Analyzing user data — and talking to borrowers — will reveal on-target improvements that spur more loan applicants to start, and stick to, the process.

Lending product development

Perhaps your business has special expertise around a new lending niche — and now you need to develop a new lending product, even though you’ve never had a lending product before. How will you define, sell, and promote loan adoption online?

Praxent can help you make just-right investments in digital customer experiences that support your new lending product, end-to-end. Together, we’ll tap into your expertise, assess your opportunities and challenges, and set a course for digital innovation.