Our brains store bad experiences longer than good ones
To keep us safe, our brains prioritize the memorization of bad experiences to avoid repeating them. It’s handy for survival, but not so handy for customer acquisition, word of mouth marketing, or user retention. Customers that have bad experiences with software are less likely to engage, less likely to adopt, more likely to rate poorly, unsubscribe, etc. In other words: people instinctually avoid bad experiences.
Enter our user experience (UX) design practice. Our UX team delivers you business value because it produces good, measurable, and memorable experiences for your customers.