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USER EXPERIENCE AUDIT

Know how to improve your user experience.

Our UX audit process:

Make a business case for good user experience (UX)

Validate design decisions using objective data

Prioritize development tasks for maximum ROI

Actionable, objective recommendations from an expert UX consultant

Let us conduct a user experience audit, where we’ll apply design best practices and objective UX standards to evaluate the usability of your software platform.
Let us conduct a user experience audit, where we’ll apply design best practices and objective UX standards to evaluate the usability of your software platform.
We’ll deliver a list of prioritized strengths, weaknesses, and opportunities—the lowest-hanging fruit.
We’ll deliver a list of prioritized strengths, weaknesses, and opportunities—the lowest-hanging fruit.
You’ll know exactly what to fix and what not to fix about your user experience design, right now.
You’ll know exactly what to fix and what not to fix about your user experience design, right now.

“Our platform works just fine. Why aren’t people using it?”

As a leader at an established, mid-market financial services firm, you want to remain relevant and compete with confidence in today’s digital-first environment.

The problem is, your company is still relying on outdated, visually unattractive customer-facing software applications with clunky user experiences.

Your platform might “work just fine,” but the “experience” it offers from a design standpoint no longer meets user expectations, and it’s costing you in lost customers and revenue potential.

You know it’s time for an upgrade, but you also know when it comes to design, everybody has an opinion and often they’re completely subjective.

You need an outside expert UX evaluation to tell you what to fix and what not to fix about your user experience, right now.

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Good user experience design:

  • Builds trust between you and your users, especially when it comes to issues like security and accessibility.
  • Is personalized for your customers, they feel like the product is “designed just for them” – increasing customer satisfaction and retention.
  • Is seamless across the customer journey, powered by intuitive UX design and robust backend integrations Increases customer utilization of your product, which frees you to spend more time serving them and less time fielding support calls.
  • Decreases on-boarding time for new users and provides delightful first interactions with your company.
  • Helps you compete with confidence and grow.
  • Is compliant and secure but doesn’t affect your user’s experience.
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Wealth

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Do you know how your platform’s user experience stacks up?

Name the top 5 things your customers love or hate about your platform’s user experience.

Can you support your answers with objective data?

Match user expectations
Match user expectations

Jakob’s Law states: “Users spend most of their time on other sites. This means that users expect your site to work the same way as all the other sites they already know.”

Most people don’t know what they want when it comes to experiencing an application or platform, much less how to verbalize it. They just know what they’ve seen on the sites they use most often.

Match user behaviors
Match user behaviors

The rest of Jakob’s Law states: “Design for patterns for which users are accustomed.” If you don’t know the patterns your customers are accustomed to, you can’t design for them, and your user experience suffers.

The purpose of a user experience (UX) audit, also known as a heuristic evaluation, is to measure aspects of your user experience against industry best practices based on these patterns. So you know what to fix and what not to fix about your user experience design, based on objective data.

Discover how to become an experience-centered product company

What do our heuristic evaluation services include?

At Praxent, our UX evaluation experts start with a list of 10 objective criteria based on research-backed standards and run through various elements of your application or platform.

We then evaluate the overall user experience and rank the issues on a scale of 0-5, with 0 being positive and 5 indicating a bad or severe problem. Some common elements assessed during a heuristic evaluation of UX include:

Information Architecture

How features are grouped and labeled to allow for smooth navigation

Progress Bar

A visible way for a user to track progress or system status

Buttons

When buttons are broken, the experience ends.

User Interface

The style or aesthetic from page to page

Finally, we document our findings and their respective levels of severity, conduct a UX audit , and deliver a final report to you that includes a high-level review of the heuristics.

What you’ll receive:

  • An objective heuristic evaluation based on 10 standards
  • A detailed inventory of critical errors, challenges + opportunities
  • A prioritized to-do list of design and development tasks
  • A clear path toward maximum return on your software investment

You don’t have to be an expert in UX design to know how to improve your user experience.

Whether you’re planning to build new software or rebuild or modernize your existing software, designing a good experience for your users is vital. Let our company conduct a user experience audit, so you know exactly what to fix and what not to fix about your user experience design, right now.
Here’s how it works:

Do a demo

You choose and demonstrate a key workflow from your platform

Conduct the audit

We’ll do the heavy lifting, evaluating the usability of your platform against 10 UX design best practices

Know what to fix

We’ll walk through the full UX audit with you. You’ll leave with a prioritized list of improvements.

Get our Capabilities Brochure

Download here

Praxent is a financial technology consulting and engineering firm. We help our clients command their future and reach their growth goals by delivering on their digital experience roadmaps. Specializing in end-to-end digital transformation, our team’s industry experience and CAN/DO culture help our clients work with their legacy systems to launch bespoke digital experiences that serve their customers better than their competitors.

(512) 553-6830 info@praxent.com

901 S MoPac Expressway Building 1, Suite 300 - #7072, Austin, TX 78746

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Praxent is a financial services digital consulting and development firm. We help our clients command their future and reach their growth goals by delivering on their digital experience roadmaps. Specializing in end-to-end digital transformation, our team’s industry experience and CANDO culture help our clients work with their legacy systems to launch bespoke digital experiences that serve their customers better than their competitors.

4330 Gaines Ranch Loop, Suite 230
Austin, TX 78735

(512) 553-6830

hello@praxent.com

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