UX Design Services
Design for your users.
It’s good for business.
The more effortless you make the user’s journey, the easier it will be to reach your business goals. That’s why it’s critical to talk to, listen to, and design for your users. Partnering with Praxent can help your company gain competitive advantage with UX design.
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What keeps people from falling in love with your business? It might be an outdated user experience (UX). Designs just 10 years out of date can be so painful, users will go elsewhere. Still, many service-based companies fail to invest in UX design. Why is it so hard to get user-centric?
Fear of User
It’s common for decision-makers to assume research will take too long and cost too much without offering clear answers. But research tools and techniques have evolved along with technology. It’s easier than ever to hone in on what users want, to develop rapid prototypes, and to find out what users think of each design idea.
Undervaluing UX Design
Do your stakeholders view design as “making things pretty?” It’s time to think of UX as more than an extra expense. A recent study found companies with highly rated user experiences achieved “a 211% return over the S&P 500.” Failing to value UX design services means losing out to competitors with more intuitive websites and apps.
Business Complexity Worries
Service-based businesses are wary of change. We get it. Your processes are complex, competition is fierce, and there's always a fire to put out. The key is to choose a UX design consultancy with proven experience in serving companies like yours with success. That’s what we are.
Concern for Established Customers
Many organizations want to grow, but are afraid of alienating existing users. The key is to ask users first, and listen carefully to what they have to say. When you’re solving problems that slow them down, you can be confident about delighting existing users and attracting new ones.
Time to get user-centric
All of these excuses for inertia don’t change the fact that user expectations are changing as fast as technology is evolving. Creating a preference for the way you do business means meeting these expectations. Engaging a user experience design agency can help your business:
Attract and win new customers
Better serve existing customers
Boost revenue and/or increase profits
Ready to make positive change?
Investing in UX design can differentiate your service-based business. Working with a strong UX partner can also help your teams practice user-centric thinking. Praxent is a UX design company focused on empowering businesses like yours — and we’re here to help you succeed.
How we design for users
You don’t need to know how to do UX design yourself in order to make innovative strides. You are the expert on your operation. At Praxent, we speak your language and take up your cause to design experiences that truly serve your users. Let us turn your expertise into growth.
Start with strategy
Tell us your vision. You know your processes and your people — the customers, partners, and sales teams that make your business work. We listen to understand the decisions they face, the progress they must make, and the interconnections they depend on.
Our service-based business focus gives us a lightning-speed learning curve. At the same time, our outside viewpoint quickly focuses on “unseen” blockers that lie between your users and a better UX. Together, we’ll map out quick wins to help your business make big strides.
Listen to your users
Better UX comes from research, not guesswork. You are not your user. We are not your user. The most important aspect of our user experience design services is how we let real users point the way. What do your most important people have to say? Let’s ask them.
We do just-right research to learn where your users — from sales staff to support reps to customers — get frustrated, confused, or need reassurance. We both listen and analyze user behaviors to reveal real opportunities for your business.
Envision workable solutions
We combine data-driven insight and UX creativity to envision improved experiences that remove friction, address anxiety, and build confidence. Great design makes user experiences delightful — but good looks aren’t enough.
Throughout the process, we focus on turning user insights into software that works, wins, and wows. Our user experience designers collaborate with our skilled developers from day one as we sprint towards a prototype you can experience.
Refine what’s real
Will our design work for your people and processes? Let’s make sure. We build working prototypes that allow both your stakeholders and your users to give us real feedback. Empowering people to experience our UX designs proves the value of our services.
Technology may be cool, but empowering people is its highest value. That’s why we prototype to make ideas tangible, then refine iteratively. We use your budget to find the best improvements. We validate every idea so you make just-right investments, every time.
Empower your teams
User-centric thinking is critical for service-based businesses. If you have UX resources, or stakeholders interested in UX thinking, we work to empower them. When you partner with Praxent, knowledge-transfer is built right in.
Praxent helps your company build UX design skills as we work together. Your resources emerge with user-centric insights and concrete practice in working through UX challenges. We’re here to work ourselves out of a job — and we aren’t successful until we make you successful.
What’s your challenge?
Since the year 2000, we’ve helped clients transform their service-based businesses with technology. With 300+ projects delivered, there are few scenarios we have not encountered. If you want to partner with a UX design agency, you can bet we’ve got experience applicable to your problem. How can we help you get user-centric?
Partner with UX Experts
At Praxent, our team of UX design consultants works with our expert product managers, strategists, and developers to empower your business. Our culture is characterized by creativity and commitment to service. We like it here — and we think you will, too.
Make an intelligent investment
Innovating your UX is more than buying a product — it’s investing in user-centric thinking as a competitive differentiator. We shape our clients’ investments with a rational view of returns, a holistic view of processes, and a deep understanding of what your customers, partners, and teams truly value. Successful engagements include:
The level of sheer intellect shown in their way of thinking about problems added tremendous value and saved us time. Praxent thought through all issues ahead of time before letting us run into them.
Stakeholders anticipate the visual appeal of the new designs to be above and beyond the current product. Praxent has maintained a concise, clear communication style throughout the engagement. Their expertise allows them to provide useful insight, and their detail-orientation stands out.
Praxent trained us well and gave us all of the skills we need to be successful. The internal UX team is now skilled enough to improve CX on their own. Since working with Praxent, mores users can access the self-service, and call rates have decreased, signifying an improved UX. Praxent’s team was friendly and easy to work with. They’re highly recommended.
The body of work they produced under our circumstances was no joke; they did a fantastic job. Although we had so many stakeholders with varying cultures and priorities, Praxent’s team was helpful in mediating between our partners.
Praxent gives us weekly updates, so we always know where we are. They’ve always hit their dates and goals. I couldn’t have asked for better communication, and the project is exactly what we were expecting it to be. They’ve blown us away with the design, and truly listened to what we and our customers said. It’s a great product that they’re rolling out. It’s going to be a huge game-changer for our company.
We have grown sales by 600% with minimal hiring and the technology Praxent built enabled that. Not only has the technology worked, but working with Praxent has been great too. I consider them to be an extension of my team.
You'll be in good company
From agile enterprises to visionary startups, Praxent helps service-based businesses get user-centric with expert UX design services and more.
What Is UX Design?
UX stands for “user experience.” UX design, then, refers to the act of designing a product around the end-user and their interaction with the product. The aim of UX services is to offer the best product possible, and to meet user needs and goals in an intuitive, painless and even enjoyable way.
UX refers to how the user interacts with the application or product, focusing on not only what a product looks like but how it will be used. UX plays a major role in a product’s success.
Why Prioritize UX Design?
UX design is arguably the most important aspect of new product design.The success - or failure - of a product ultimately rests on if people will buy it. If people will buy it is determined by the product’s ability to solve a fundamental problem they have or its ability to help them accomplish a goal, or a job to be done.
The more effortless you make the user’s journey through UX design, the easier it will be to obtain a steady stream of users and reach your business goals. This is why it’s so essential to talk, listen and design for users and to hire an experienced UX design agency. If UX design is neglected or deprioritized, more likely than not your product will fail.
What Does UX Design Entail?
UX design starts at the very beginning of the project and continues throughout development. It is, above all, an iterative process. Since UX design hinges on obtaining a holistic understanding of how a user will interact with a product, UX services require a good deal of research. In order to meet or exceed user expectations, the hallmark of good UX, it’s essential to have a deep understanding of the user. Good UX design services include the following:
- Interaction design
- Prototypes (ClickModel)
- A/B Tests
- Information architecture
- User research
- Usability testing
In addition to researching, iteration, and providing opportunities for users to test the product along the way, a good UX design company also relies on effective communication across teams. Talking about product goals and user needs is essential for achieving the design needed to make products that provide business value and achieve results.
Will Your Business Benefit From UX Design?
The answer to this question is “yes.” Your business will benefit greatly from UX design services, and its value cannot be downplayed. As mentioned above, the success of your product and whether or not you achieve your business goals is highly dependent on your UX design. A product that “wows” users by meeting their needs, wants and demands is the key to a successful business and sustained sales.
- Solve user problems and alleviate burdens
- Save users time
- Reduce financial risk for users
- Instill confidence
All of these will keep a user coming back for more, whether that be in the form of repeat purchases, upsells, referrals, or the attraction of new customers over the long term.
What Is The Best Way To Get Started With UX Design?
The first thing to do when getting started is to hire a UX Design company that is able to meet your unique needs and help you achieve your goals for design. A team that prioritizes communication and asks questions will help facilitate good UX development. UX design requires the ability to do the following:
- Think critically
- Challenge assumptions
- Understand business goals
The best way to get started is to ask your UX design agency the right questions. The questions asked will help determine whether a provider possesses the characteristics mentioned above.