UX Design Services
Design for your users.
It’s good for business.
The more effortless you make the user’s journey, the easier it will be to reach your business goals. That’s why it’s critical to talk to, listen to, and design for your users. Partnering with Praxent can help your company gain competitive advantage with UX design.
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What keeps people from falling in love with your business? It might be an outdated user experience (UX). Designs just 10 years out of date can be so painful, users will go elsewhere. Still, many service-based companies fail to invest in UX design. Why is it so hard to get user-centric?
Fear of User
It’s common for decision-makers to assume research will take too long and cost too much without offering clear answers. But research tools and techniques have evolved along with technology. It’s easier than ever to hone in on what users want, to develop rapid prototypes, and to find out what users think of each design idea.
Undervaluing UX Design
Do your stakeholders view design as “making things pretty?” It’s time to think of UX as more than an extra expense. A recent study found companies with highly rated user experiences achieved “a 211% return over the S&P 500.” Failing to value UX design services means losing out to competitors with more intuitive websites and apps.
Business Complexity Worries
Service-based businesses are wary of change. We get it. Your processes are complex, competition is fierce, and there's always a fire to put out. The key is to choose a UX design consultancy with proven experience in serving companies like yours with success. That’s what we are.
Concern for Established Customers
Many organizations want to grow, but are afraid of alienating existing users. The key is to ask users first, and listen carefully to what they have to say. When you’re solving problems that slow them down, you can be confident about delighting existing users and attracting new ones.
Time to get user-centric
All of these excuses for inertia don’t change the fact that user expectations are changing as fast as technology is evolving. Creating a preference for the way you do business means meeting these expectations. Engaging a user experience design agency can help your business:
Attract and win new customers
Better serve existing customers
Boost revenue and/or increase profits
Ready to make positive change?
Investing in UX design can differentiate your service-based business. Working with a strong UX partner can also help your teams practice user-centric thinking. Praxent is a UX design company focused on empowering businesses like yours — and we’re here to help you succeed.
How we design for users
You don’t need to know how to do UX design yourself in order to make innovative strides. You are the expert on your operation. At Praxent, we speak your language and take up your cause to design experiences that truly serve your users. Let us turn your expertise into growth.
Start with strategy
Tell us your vision. You know your processes and your people — the customers, partners, and sales teams that make your business work. We listen to understand the decisions they face, the progress they must make, and the interconnections they depend on.
Our service-based business focus gives us a lightning-speed learning curve. At the same time, our outside viewpoint quickly focuses on “unseen” blockers that lie between your users and a better UX. Together, we’ll map out quick wins to help your business make big strides.
Listen to your users
Better UX comes from research, not guesswork. You are not your user. We are not your user. The most important aspect of our user experience design services is how we let real users point the way. What do your most important people have to say? Let’s ask them.
We do just-right research to learn where your users — from sales staff to support reps to customers — get frustrated, confused, or need reassurance. We both listen and analyze user behaviors to reveal real opportunities for your business.
Envision workable solutions
We combine data-driven insight and UX creativity to envision improved experiences that remove friction, address anxiety, and build confidence. Great design makes user experiences delightful — but good looks aren’t enough.
Throughout the process, we focus on turning user insights into software that works, wins, and wows. Our user experience designers collaborate with our skilled developers from day one as we sprint towards a prototype you can experience.
Refine what’s real
Will our design work for your people and processes? Let’s make sure. We build working prototypes that allow both your stakeholders and your users to give us real feedback. Empowering people to experience our UX designs proves the value of our services.
Technology may be cool, but empowering people is its highest value. That’s why we prototype to make ideas tangible, then refine iteratively. We use your budget to find the best improvements. We validate every idea so you make just-right investments, every time.
Empower your teams
User-centric thinking is critical for service-based businesses. If you have UX resources, or stakeholders interested in UX thinking, we work to empower them. When you partner with Praxent, knowledge-transfer is built right in.
Praxent helps your company build UX design skills as we work together. Your resources emerge with user-centric insights and concrete practice in working through UX challenges. We’re here to work ourselves out of a job — and we aren’t successful until we make you successful.
What’s your challenge?
Since the year 2000, we’ve helped clients transform their service-based businesses with technology. With 300+ projects delivered, there are few scenarios we have not encountered. If you want to partner with a UX design agency, you can bet we’ve got experience applicable to your problem. How can we help you get user-centric?
Partner with UX Experts
At Praxent, our team of UX design consultants works with our expert product managers, strategists, and developers to empower your business. Our culture is characterized by creativity and commitment to service. We like it here — and we think you will, too.
Make an intelligent investment
Innovating your UX is more than buying a product — it’s investing in user-centric thinking as a competitive differentiator. We shape our clients’ investments with a rational view of returns, a holistic view of processes, and a deep understanding of what your customers, partners, and teams truly value. Successful engagements include:
We have grown sales by 600% with minimal hiring and the technology Praxent built enabled that. Not only has the technology worked, but working with Praxent has been great too. I consider them to be an extension of my team.
Deliberate, visionary, reliable and process-oriented. Finally. Someone who understands my vision and has a clear plan for realizing it. Highly recommended.
Your insight, acute technical knowledge and calm assurance have provided me and the team immense confidence that we indeed selected the perfect partner for this project.
Years later, the application they built for us is still running with almost zero maintenance. Praxent helped the City of Houston implement additional technologies that would later generate additional cost savings and cost avoidance.
You'll be in good company
From agile enterprises to visionary startups, Praxent helps service-based businesses get user-centric with expert UX design services and more.
Let’s get user-centric together
Ready to gain competitive advantage?