UX Design Services

Fear of User
Research

It’s common for decision-makers to assume research will take too long and cost too much without offering clear answers. But research tools and techniques have evolved along with technology. It’s easier than ever to hone in on what users want, to develop rapid prototypes, and to find out what users think of each design idea.

Undervaluing UX Design

Do your stakeholders view design as “making things pretty?” It’s time to think of UX as more than an extra expense. A recent study found companies with highly rated user experiences achieved “a 211% return over the S&P 500.” Failing to value UX design services means losing out to competitors with more intuitive websites and apps.

Business Complexity Worries

Service-based businesses are wary of change. We get it. Your processes are complex, competition is fierce, and there's always a fire to put out. The key is to choose a UX design consultancy with proven experience in serving companies like yours with success. That’s what we are.

Concern for Established Customers

Many organizations want to grow, but are afraid of alienating existing users. The key is to ask users first, and listen carefully to what they have to say. When you’re solving problems that slow them down, you can be confident about delighting existing users and attracting new ones.

Attract and win new customers

Better serve existing customers

Boost revenue and/or increase profits

Start with strategy

Tell us your vision. You know your processes and your people — the customers, partners, and sales teams that make your business work. We listen to understand the decisions they face, the progress they must make, and the interconnections they depend on.

Our service-based business focus gives us a lightning-speed learning curve. At the same time, our outside viewpoint quickly focuses on “unseen” blockers that lie between your users and a better UX. Together, we’ll map out quick wins to help your business make big strides.

Listen to your users

Better UX comes from research, not guesswork. You are not your user. We are not your user. The most important aspect of our user experience design services is how we let real users point the way. What do your most important people have to say? Let’s ask them.

We do just-right research to learn where your users — from sales staff to support reps to customers — get frustrated, confused, or need reassurance. We both listen and analyze user behaviors to reveal real opportunities for your business.

Envision workable solutions

We combine data-driven insight and UX creativity to envision improved experiences that remove friction, address anxiety, and build confidence. Great design makes user experiences delightful — but good looks aren’t enough.

Throughout the process, we focus on turning user insights into software that works, wins, and wows. Our user experience designers collaborate with our skilled developers from day one as we sprint towards a prototype you can experience.

Refine what’s real

Will our design work for your people and processes? Let’s make sure. We build working prototypes that allow both your stakeholders and your users to give us real feedback. Empowering people to experience our UX designs proves the value of our services.

Technology may be cool, but empowering people is its highest value. That’s why we prototype to make ideas tangible, then refine iteratively. We use your budget to find the best improvements. We validate every idea so you make just-right investments, every time.

Empower your teams

User-centric thinking is critical for service-based businesses. If you have UX resources, or stakeholders interested in UX thinking, we work to empower them. When you partner with Praxent, knowledge-transfer is built right in.

Praxent helps your company build UX design skills as we work together. Your resources emerge with user-centric insights and concrete practice in working through UX challenges. We’re here to work ourselves out of a job — and we aren’t successful until we make you successful.