DESIGN | USER EXPERIENCE DESIGN
Design a seamless experience at every stage of your customer journey.
Reduce waste by knowing + designing for what users want
Improve user productivity + internal efficiency
Increase customer retention + profitability
Delightful user experiences create valuable brands.
But how do you provide these experiences for all of the users you serve? By designing just for them.
Work with a UX design agency who helps you get as close to your customers as you can through research and usability testing,
and get as close to the final product as you can by developing a prototype,
you can create the kind of user experiences that will help your company gain a competitive advantage.
“User experience design only matters if you’re a big tech company. It’s more of a luxury in our industry.”
As a leader in financial services, you strive every day to serve all of your “users”—be they employees, brokers, clients, or customers—well.
This used to be as simple as offering more or better features than your competitors.
Now, innovation-led big-tech brands have changed the rules of the game by offering personalized products that anticipate a user’s every need. Which has led to increased customer expectations and new competitive pressure.
So how can you, as an established company, respond to these expectations and gain a competitive advantage?
By providing the same level of experience for your users as the digital platforms where they spend most of their time.
In order to do this, you need to be able to intuitively understand your users’ needs, wants, and demands and design an experience that seems like it’s custom-made for them.
You need a UX design company with proven experience in your industry to help you design exceptional experiences at every stage of your customer journey.
What is UX design?
What is UX design?
UX stands for “user experience.” UX design, then, refers to the act of designing a product around the end-user and their interaction with the product. The aim of UX services is to offer the best product possible, and to meet user needs and goals in an intuitive, painless and even enjoyable way.
UX refers to how the user interacts with the application or product, focusing on not only what a product looks like but how it will be used. UX plays a major role in a product’s success.
Why Prioritize UX Design?
UX design is arguably the most important aspect of new product design.The success – or failure – of a product ultimately rests on if people will buy it. If people will buy it is determined by the product’s ability to solve a fundamental problem they have or its ability to help them accomplish a goal, or a job to be done.
The more effortless you make the user’s journey through UX design, the easier it will be to obtain a steady stream of users and reach your business goals. This is why it’s so essential to talk, listen and design for users and to hire an experienced UX design agency. If UX design is neglected or deprioritized, more likely than not your product will fail.
What Does UX Design Entail?
UX design starts at the very beginning of the project and continues throughout development. It is, above all, an iterative process. Since UX design hinges on obtaining a holistic understanding of how a user will interact with a product, UX services require a good deal of research. In order to meet or exceed user expectations, the hallmark of good UX, it’s essential to have a deep understanding of the user. Good UX design services include the following:
- Interaction design
- A/B Tests
- Information architecture
- User research
- Usability testing
In addition to researching, iteration, and providing opportunities for users to test the product along the way, a good UX design company also relies on effective communication across teams. Talking about product goals and user needs is essential for achieving the design needed to make products that provide business value and achieve results.
Will Your Business Benefit From UX Design?
The answer to this question is “yes.” Your business will benefit greatly from UX design services, and its value cannot be downplayed. As mentioned above, the success of your product and whether or not you achieve your business goals is highly dependent on your UX design. A product that “wows” users by meeting their needs, wants and demands is the key to a successful business and sustained sales.
- Solve user problems and alleviate burdens
- Save users time
- Reduce financial risk for users
- Instill confidence
All of these will keep a user coming back for more, whether that be in the form of repeat purchases, upsells, referrals, or the attraction of new customers over the long term.
What Is The Best Way To Get Started With UX Design?
The first thing to do when getting started is to hire a UX Design company that is able to meet your unique needs and help you achieve your goals for design. A team that prioritizes communication and asks questions will help facilitate good UX development. UX design requires the ability to do the following:
- Think critically
- Challenge assumptions
- Understand business goals
The best way to get started is to ask your UX design agency the right questions. The questions asked will help determine whether a provider possesses the characteristics mentioned above.
Good user experience design matters.
- Builds trust between you and your users, especially when it comes to issues like security and accessibility.
- Is personalized for your customers, they feel like the product is “designed just for them” – increasing customer satisfaction and retention.
- Is seamless across the customer journey, powered by intuitive UX design and robust backend integrations
- Increases customer utilization of your product, which frees you to spend more time serving them and less time fielding support calls.
- Decreases on-boarding time for new users and provides delightful first interactions with your company.
- Helps you compete with confidence and grow.
- Is compliant and secure but doesn’t affect your user’s experience.
Do you know how to design the best possible user experience at every stage?
Name the top 5 things your customers love or hate about your platform’s user experience.
Can you support your answers with objective data?
Match User Expectations
Jakob’s Law states: “Users spend most of their time on other sites. This means that users expect your site to work the same way as all the other sites they already know.”1
Most people don’t know what they want when it comes to experiencing an application or platform, much less how to verbalize it. They just know what they’ve seen on the sites they use most often.
Match User Behaviors
The rest of Jakob’s Law states: “Design for patterns for which users are accustomed.” If you don’t know the patterns your customers are accustomed to, you can’t design for them, and your user experience suffers.
When you invest in user experience (UX) design services, you can develop the best product possible with the most delightful, intuitive experience possible—because you know what your users want and need. This leads to increased customer retention and profitability.
I would be surprised if, in the first 12 months, we didn’t have at least a two-to-one ROI. In fact, it will likely be better than that because our UX was really bland before this. Now, it is legitimately night and day. When the UI/UX is released, it will absolutely be a completely new experience that will be worlds better.
SVP, Strategy, Benefit Management Solutions Provider
The team at Praxent told me the top five things we should be doing to improve user experience. They listed major, high-impact things but also low-hanging fruit that could be fixed without pulling everything out by the roots and starting over again. I trusted they understood and were experts in UI/UX. I also trusted their project management expertise and the plan they had for how to move forward. Choosing them was a no brainer.
VP of Client Services, Benefits Administration Platform
If your company isn’t investing in user experience design, you’re already behind.
Failing to value user experience (UX) design services means losing out to competitors with more intuitive websites and apps.
Companies that prioritize CX generate 60% higher profits than their competitors.3
81% of companies with an excellent customer experience are outperforming their competitors.4
A 2% increase in customer retention has the same effect as decreasing costs by 10%.3
Companies with a highly rated user experience achieve an average 211% return over the S&P 500.2
You don’t have to be an expert in UX design to create an exceptional user experience.
Whether you’re planning to build new software or rebuild or modernize your existing software, designing a good experience for your users is vital. Let our UX design agency work with you to conduct research that results in working prototypes, so you know exactly how to design an exceptional experience at every stage of your customer journey.
Here’s how it works:
START WITH STRATEGY
Better UX comes from research, not guesswork. Through user research and user testing, we can learn where your users get frustrated, confused, or need reassurance. Our firm’s UX design team listens and analyzes user behaviors to reveal real opportunities for your business.
BUILD A PROTOTYPE
We use the insights we gained through research to build a working prototype that allows both stakeholders and users to give us real feedback. We then find the best improvements, validating every idea so you make just-right investments, every time.
BE DEVELOPMENT READY
Now that you have an interactive, working prototype of your UX design, your company can achieve total alignment and move confidently into development. You can save time and money by building exactly what users want the first time, enabling you to improve user productivity and efficiency and increase customer retention and profitability.
Validate Your Design through Rapid Prototyping
In a hurry to launch or update your digital product? What if there was a way to quickly validate your design first?
- Reduce risk and save time and money in development.
- Establish the design direction of your project by visualizing and testing your idea before you build or update it.
- Make more informed decisions, and launch your minimum viable product or enhance your existing product much faster.
With an interactive ClickModel® UX software prototype, you can build with confidence.
Read Case Study
Start with a UX Audit
Product not performing? Don’t guess. Know how to improve your user experience.
The purpose of a user experience (UX) audit, also known as a heuristic evaluation, is to measure aspects of your user experience against industry best practices based on user patterns.
You’ll know what to fix and what not to fix about your user experience design quickly, based on objective data. So you can address them in house or as part of a longer engagement.
To give you an idea of what your investment in UX design services might look like, we’ve put together a downloadable pricing guide that includes pricing estimates by product type, fixed price starter engagements and information on what impacts project budget and tips for saving money.
We’ve been doing this awhile.
And our clients trust us to keep delivering for them.
300 software transformations delivered since we started in 2000
Fast-moving team of 70+ designers and engineers
4.8 (out of 5 star) client satisfaction rating
We specialize in fintech services.
If you have built applications that no longer meet your customers’ expectations, we can help you modernize them so you can remain relevant against born-digital competitors.
What You Can Expect
Successful engagements following UX design services include:
Direct access to an empowered project champion and any of your development resources
Tailored engagements across our Design and Develop services.
Investments of $40K to $250K, including strategy and design.
Learn More About Our Agency’s Expertise in User Experience Design
NXTsoft and Praxent form API Partnership to Help Fintechs and Financial Institutions Deliver A Superior Digital Customer Experience
NXTsoft and Praxent form API Partnership to Help Fintechs and Financial Institutions Deliver A Superior Digital Customer…
FSI Member Spotlight Episode #11: Carpe Diem for Credit Unions In a recent FSI Member Spotlight, Praxent…
Praxent Honored by Digital.com as one of Best Mobile App Developers in Austin Digital.com recently published a…
Let’s design exceptional user experiences for every stage of your customer journey.
See how you can delight your customers and grow your business.