• About
        • About
          • Overview
          • What to Expect
          • Careers
          • Team
          • CANDO Culture
          • FAQ
        • Praxent Pricing Guide

          To give you an idea of what investment looks like we've created a guide with estimates by product type as well as set-priced starter engagements.

          Download Now
  • Industries
        • Industries
          • Fintech
          • Insurance
          • Lending
          • Wealth Management
          • Real Estate
          • Other
        • Praxent Pricing Guide

          To give you an idea of what investment looks like we've created a guide with estimates by product type as well as set-priced starter engagements.

          Download Now
  • Services
    • Design
      • User Experience Design
      • Customer Journey Mapping
      • Design Sprints
      • UX Audit
      • User Testing
      • User Research
    • Development
      • Custom Software Development
      • Application Modernization
      • Mobile App Development
      • Web App Development
      • Web Portal Development
      • Front End Development
      • Backend Development
      • Cloud Deployment
      • Implementations
      • Staff Augmentation
  • Case Studies
  • Insights
  • Schedule a Call
  • About
    • About
    • Overview
    • Careers
    • CANDO Culture
    • What to Expect
    • Team
    • FAQ
    • #
  • Industries
    • Industries
    • Fintech
    • Insurance
    • Lending
    • Wealth Management
    • Real Estate
    • Other
    • #
  • Services
    • Services
    • Design
      • User Experience Design
      • Customer Journey Mapping
      • Design Sprints
      • UX Audit
      • User Research
      • User Testing
    • Development
      • Custom Software Development
      • Application Modernization
      • Mobile App Development
      • Web App Development
      • Web Portal Development
      • Frontend Development
      • Backend Development
      • Cloud Deployment
      • Implementations
      • Staff Augmentation
    • #
  • Case Studies
  • Insights
  • Contact

Speak with an expert

(512) 553-6830
Close menu

Topics

  • Uncategorized
  • Development
  • Life at Praxent
  • Project Management
  • Strategy
  • UX & Design
  • Tech & Business News
  • Mobile
  • Product Management
  • Featured
  • Financial Services Innovators
  • Awards
  • UX Insights

Types

  • article Article
  • podcastpodcast
  • presspress
  • webinarwebinar
  • whitepaperwhitepaper

Unreal bounce rate? It’s probably too good to be true.

Does your site appear to have a fantastic but inaccurate bounce rate? Maybe you’re perfectly targeting and converting almost everyone who visits your site. Or maybe it’s because you have the Google Analytics tag installed twice.

What is a Bounce Rate?

A bounce happens when a person comes to a site and immediately leaves. Your website’s bounce rate is the percentage of visitors who navigate away from the site after viewing only one page. A high bounce rate means that most people are visiting one page of your site, likely losing interest, and then leaving. A low bounce rate often indicates a lot of interest in exploring your website.

Marketers often rely on bounce rates to tell them whether their content is effective at converting visitors into customers. If a page gives visitors what they’re looking for, whether it’s an interesting story, the answer to a question, or a thought-provoking statement relevant to something they’re experiencing, then the hope is that they will want more, motivating them to navigate to other pages on your site.

Your website’s bounce rate can be a good indicator of how well you’re resonating with your target audience.

>> New website not performing? If so, you’re not alone. Find out how we help companies dealing with beautiful websites that simply don’t work.

Recognizing an Inaccurate Bounce Rate

There is no hard and fast rule about what your website’s bounce rate should be. Like most marketing data, bounce rates are a tool that can help marketers understand what’s working and what isn’t. They aren’t the only way to know if your website content is relevant, so be careful not to overly prioritize your target bounce rate.

RocketFuel research shows that bounce rates ranging from 26% to 40% are exceptional. If your bounce rate reaches over 70%, that’s a good indicator that your website is not doing its job.

inaccurate website bounce rate

(Image Credit: RocketFuel, THE ROCKET BLOG, Good, Bad, Ugly, and Average Bounce Rates)

We recently worked with two different clients whose websites appeared to have fantastic, but inaccurate bounce rates. One website was experiencing a 13% bounce rate, which means that 87% of visitors were (supposedly) motivated to explore the site further. The other client’s website was experiencing a bounce rate of only 1%!

It is extremely unlikely that any website has a bounce rate of only 1%. That would mean that your website content is relevant and nuanced enough to effectively motivate 99% of visitors to explore further. Rather than patt our client on the back and say, “Our work here is done!” We looked into what was generating this inaccurate bounce rate.

We discovered that when there are multiple Google Analytics tags installed on a site, they fire back to back automatically. Instead of seeing a user bounce, Google sees it as the user just refreshed the page. This leads to inaccurate bounce rates, false pageview counts, and false representations of how much time visitors are spending on various pages.

When installing Google Analytics using Google Tag Manager, users are required to configure a tag, naming it and assigning it a tracking type. This one tag, once installed, is all that’s needed to receive all sorts of Google Analytics data, including numbers of visitors, page views, time spent on the website, bounce rate, incoming traffic sources, goal conversions, and more.

Don’t make the mistake of assuming that you need to install a separate Google Analytics tag for each tracking type. Instead, just create one tag. This is all you need to properly install Google Analytics.

Learn More

Looking for a web development company that can build beautiful websites that actually work? Not only do we care about your conversion goals, we know how to develop a website that makes those goals achievable.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Featured

What the Kardashians can teach your FI about fintech partners to identify niche markets.

What the Kardashians can teach your FI about fintech partners to identify niche markets.

Read more

The 4 Reasons Software Modernizations Fail (and 12 Strategies for Success)

The 4 Reasons Software Modernizations Fail (and 12 Strategies for Success)

We share the strategies you’ll need to modernize your online customer experience so you can outperform your competitor...Read more

Making Sense of User Research: 5 Tools for Finding & Refining Winning Product Ideas (Plus Free Templates)

Making Sense of User Research: 5 Tools for Finding & Refining Winning Product Ideas (Plus Free Templates)

Making Sense of User Research: 5 Tools for Finding & Refining Winning Product Ideas Collecting quality data about … Read More

Many companies have built software applications that no longer meet customer expectations. We help financial services companies modernize those applications so they can remain relevant against born-digital competitors.

4330 Gaines Ranch Loop, Suite 230
Austin, TX 78735

(512) 553-6830

hello@praxent.com

DESIGN
  • UX Design
  • Design Sprints
  • User Research
  • User Testing
DEVELOP
  • Custom Software
  • Web Portals
  • App Modernization
  • Web Apps
  • Mobile Apps
ABOUT
  • Case Studies
  • Team
  • Culture
  • Careers
  • Insights
  • Contact

© 2023 Praxent
Privacy Terms Site Map