2 min read
Reimagining the user experience of BenTech products
Watch human-centered design experts discuss actionable takeaways on transforming your benefits technology, driving growth, and contributing to your bottom line.
The power of user-centered design.
Learn how it can increase product adoption by employer groups, brokers, and carriers, and increase conversions across online enrollment and plan quoting.
Explore concrete steps to gain stakeholder alignment to implement an intentional UX strategy that reduces friction, puts the user at the
center, enables highly configurable products, and simplifies complex workflows, and terminology.
Measuring the impact of a redesign investment.
All things being equal, all BenTech companies know that a better user experience for planned members, employers, and brokers are essential. However, it’s not always easy to justify.
How can a BenTech company measure the impact of an investment in redesigning its products or platforms to justify that expense to executive stakeholders?
Key things to consider when crafting a UX strategy for a redesign.
First, meet with your users. Then, translate your user research findings into an experience vision. Third, execute the vision, and test it with users.
Finally, get ready for development.
Nick Comito, Director of Design at Praxent walks you through all these steps and talks about design principles, and how can BenTechs utilize them during a redesign.
The best ways to gain stakeholder alignment (and assure that the redesign gets off the ground).
How do you assure that the ultimate goals of the redesign are met?
Carol, Kevin, and Nick share real-life examples and best practices to address one of innovation’s biggest challenges.
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