API Business Strategy

How to Increase Your Product User Base with an API Business Strategy

Published February 23, 2017 on TopAppCreators — “How to Increase Your Product User Base with an API Business Strategy” API strategy or design is the process of identifying and developing data-sharing and compatibility between systems. The ability to streamline applications and products with APIs (or Application Program Interfaces) has become an invaluable business strategy for […]

Austin Inventors & Entrepreneurs

How the Internet of Things is Shaping the Competition in Your Industry

Published February 13, 2017 on Inventopreneurs — “How the Internet of Things is Shaping the Competition in Your Industry” If there’s any one particular phenomenon that should be on the minds of every single business owner, regardless of their industry, it is connectivity. Coined, “the Internet of Things,” or IoT, this trend refers to the […]

5 Tech Trends: Will Disruption Double or Destroy Your Business?

Published October 16, 2016 in Texas CEO Magazine — “5 Tech Trends: Will Disruption Double or Destroy Your Business?” We are all familiar with industries that have been upended by recent technology innovations. Whether it is Wikipedia relegating encyclopedias to the history books, Netflix taking over the home entertainment industry, or Uber disrupting transportation, next […]

Palaterra Tastings Platform Offers Businesses 300% Growth Potential in Food & Bev

Texas firm behind the project is also at the forefront of software development trend for platform-based businesses November 30, 2016 – Austin, Texas — This quarter, Praxent delivers a completed software platform to Palaterra for public launch, initiating an industry-wide ripple effect that will change the competitive landscape among tasting and demo companies nationwide. With […]

Learning about Productivity the Hard Way

Published December, 2015 in Octane, The Entrepreneurs’ Organization Magazine — View the print issue Like many custom software agencies, we estimate and bill our work based on the hours our developers devote to client projects. Given that our developers are expected to work 40 hours each week, it seemed logical that the more hours they […]

My Big, Scary Step

Published June, 2014 in Octane, The Entrepreneurs’ Organization Magazine — View the print issue It was 8:55 a.m. on a Monday, and I was sweating bullets. In five minutes, I would convene our daily staff meeting … but this one would be different. This one would be terrifying. I planned on sharing some key financial […]

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