Digital innovation experts for the real estate industry.

How will you grow your real estate business? From making transactions effortless to scaling new lines of business, digital innovation may be the answer. Turn vision into reality with Praxent — a collaborative partner that understands real estate intricacies and potentials.

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01

Reduce Friction

Real estate has come a long way with digital customer experience. But in the end, it’s a high-friction endeavor requiring specialized expertise and perfectly timed action. How might you make real estate effortless with digital innovation across the real estate ecosystem — property search to due diligence, negotiation, title, and closing — to build your competitive advantage?

Digital experience gaps

Do your digital experiences help with search, but leave agents, homebuyers, and homesellers hanging when it comes to property tours, earnest money, inspections, price negotiation, buyer-seller coordination, and closing?

The ticking clock

Do your digital tools empower buyers to find you, review options, make confident choices, and act in a timely manner to keep commission revenue flowing? What blockers can we break through?

Complex manual processes

Are you stuck on repetitive tasks? How can digital tools increase speed and reduce errors, so you can bring new agents, brokers, and buyers into your orbit without sacrificing service experience?

Fierce competition

Time to do a little disrupting. What new revenue plays could you explore based on your specialized expertise, a niche market, an untapped strategy, or known real estate pain point?

Time to make positive change

Real estate brands have been improving digital experiences for more than a decade — but property search and consideration have attracted the bulk of investment. To create real estate transactions for the 21st century, let’s apply digital innovation across the entire real estate experience. We’ll help you map out digital strategies that:

1
Attract and win excited buyers and sellers
2
Serve agents and leverage their special expertise
3
Find, accelerate, and scale new revenue opportunities

Ready to turn heads?

Technology is transforming the way we buy, sell, and do everything — even real estate. We can help you harness digital innovation to serve agents and buyers, speed design-build relationships, and get more value across the real estate ecosystem.

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02

Simplify Complexities

In Praxent, you gain a digital innovation partner that understands real estate complexities. We speak your language, take up your cause, and simplify your world. You are the expert on your real estate operation. We’ll support your expertise with digital experiences that make a difference.

Turnkey Transactions

Online search is now table stakes. The next digital frontier is everything that happens once a buyer finds the property of their dreams. It’s time to examine every aspect of the real estate journey to create seamless, end-to-end experiences that empower buyers — and accelerate revenues.

We can help your real estate business examine the customer journey and your business needs through every step of the transaction, from residential listings to online home buying. Together, we can simplify complexities, surface key information at the right time, replace manual processes with online experiences to maximize each person’s time and attention to the matter at hand.

Design-Build Tools

If your real estate play includes design-build components — and your designers are constantly swamped with buyers who need extra hand-holding — digital design tools could help you satisfy your customers and speed time-to-revenue all at once.

Our real estate software development expertise can create custom design-build experiences that show buyers all of their options, help them make more confident decisions, and effortlessly walk them through any real estate transaction. For homebuilders, design tools reduce demand on key resources — designers — while enabling upsell to can drive a more profitable sale for you, and a more personalized product for your buyer.

Agent Relationship Tools

For most real estate brands, buyer and seller agents are the revenue drivers, working to match buyers to properties and their sellers. What can custom software do to empower your real estate agents, make them feel part of your team, and scale up new opportunities for growth?

We can help you devise an agent relationship strategy, including short-term wins and long-term goals that attract and retain quality people, disseminate information and build culture, and even make being a real estate agent easier and more profitable. From tracking commissions to facilitating transactions to opportunities for training, user-centered app and portal development can set your real estate company apart.

Niche Market Innovation

People need different kinds of housing at different times in their lives. Millennials value different things than GenXers — and they’re about to become the largest home buying group in our economy. Each niche requires unique expertise. How might you build revenue across the real estate ecosystem?

Technology gives us the chance to transform these experiences by removing complexity, taking the pressure off intricate timing, and providing access to just-right advice. Praxent can help you leverage your special expertise to monetize unexplored niche markets from specialized property types to underserved buyer or seller market segments. Together, we’ll assess current realities, map out your advantage path, and reveal opportunities for digital innovation.

Commercial Real Estate Strategies

Location, location, location. Is a city growing, with new companies moving in? What will tenants really pay for commercial leases, and what benefits will attract the best tenants? With the right property market data at the right time, you don’t have to guess.

To win, commercial real estate players need to demonstrate that they are the experts in their market. Getting all your best thinkers on the same page can make the difference between winning and losing — and it all gets faster with digital innovation. Praxent’s real estate software development experts can help you aggregate and marry disparate data sources, apply business intelligence, and surface the critical insights your teams need to drive competitive advantage.

Explore our real estate experience

Since the year 2000, we’ve helped clients transform with technology. We’ve built web portals and applications for a variety of real estate companies to speed everything from property search and due diligence to production, home design and build, to home selling and closing. We’d love to help make your digital experiences more effortless for your consumers and partners — and more scalable for you.

Scaling internationally through a digital finance portal

Creating a custom product design that functions seamlessly with unique reporting and payment scenarios

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Supporting end-to-end online sales

Refurbishing “dated” builder home inventory to attract today’s buyer, Bungalo wanted to make the home buying process effortless with no-haggle pricing and an end-to-end online buying experience.

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Design thinking and human-centered strategy uncover a disruptive innovation

We delivered a Design Sprint that uncovered a significant strategic opportunity within the crowded home buying market and supported Homeward in securing $25M in funding with brand strategy and design.

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Are we your innovation partner?

Our sweet spot is creating effortless user experiences that connect with critical back-end systems. If you need a static website, back-end only app, or just more hands, we’re not the right partner. If you want elegant experiences that can handle complex business rules, we can’t wait to dig in.

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03

Partner with Praxent

At Praxent, our team stands ready to be the best digital customer experience partner you’ve ever had. Our culture is characterized by creativity and commitment to service. We like it here — and we think you will, too.

Make an intelligent investment

Partnering with Praxent means investing in innovation. We help you understand risk vs. reward as you define a digital strategy that delivers what buyers, builders, funders, agents, and support teams truly value. Successful engagements include:

Direct access to an empowered project champion and any of your development resources

Tailored engagements across our Discover, Envision, Build services.

Investments of $200k to $1M, starting with a Discover phase of 10 to 20% of total budget.

Conversation is critical

We know how to set budgets for custom real estate software that are both accurate and flexible. Our goal is to help you get the best return for the investment that makes sense for your business. When we have open conversations about your budget, we can help you maximize it.

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When you're built for success, it shows

Earned 4.9 out of 5 stars with over 30 client reviews on clutch.co

300+ business-changing projects delivered

19 years building, leading and growing service-minded creative teams

Voted ’17, ’18 and ’19 top custom software development company

Voted a Best Place to Work in Texas for 4 consecutive years

As part of Praxent’s process, they provide a click model in the first phase, which is essentially a shell showing how the finished portal will look and feel. We’ve circulated that here, and everybody is excited about moving into development with it.

SANDY KNOTT PROJECT MANAGER, CELINK

The body of work they produced under our circumstances was no joke; they did a fantastic job. Although we had so many stakeholders with varying cultures and priorities, Praxent’s team was helpful in mediating between our partners.

BEN GAMMON VP OF PRODUCT, BUNGALO

Praxent gives us weekly updates, so we always know where we are. They’ve always hit their dates and goals. I couldn’t have asked for better communication, and the project is exactly what we were expecting it to be. They’ve blown us away with the design, and truly listened to what we and our customers said. It’s a great product that they’re rolling out. It’s going to be a huge game-changer for our company.

CAROL LANGE VOICE OF CUSTOMER, SIGNATURE HOMES

You'll be in good company

From agile enterprises to visionary startups, Praxent helps leading companies harness the power of digital innovation.

We make it clear

See how Praxent empowers real estate companies with less risk and more reward.

EXPLORE OUR APPROACH
From ideation to delivery

Let’s discover, envision, and build better digital experiences for your real estate company. 

Discover Envision Build
LET’S INNOVATE TOGETHER

Ready to gain competitive advantage?

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Page written and updated by Tim Hamilton, CEO and Founder of Praxent.