User Research

What do users want?
Let's find out.

Will the software you want to build succeed? Not if people don’t want to use it. Partner with Praxent to prioritize your most important people — your users. We perform user experience design research to question your company’s assumptions and to validate ideas so you make the right move, every time.

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Make users your priority

Just 16.2% of software projects come in on time and on budget. Many projects fail because they do not incorporate the user experience design research needed to inform successful product development. Prioritizing users makes dollars and cents.

End the endless debate

To innovate your service-based business, it’s critical to bring all your stakeholders to the table. But you can’t pursue digital innovation if you never get past the debates that hold you back. Well-designed user research can help you align your teams, generate momentum, and provide the evidence you need to turn ideas into realities.

Check for viability

Avoid scrapped features, scope creep, and failure to get a return on investment by investigating what users really want before you build. User research reduces risk for your company by providing game-changing insights — on user challenges, expectations, and moments of delight — so you’ll build a viable product they’ll love.

Make sure it's usable

Did you know that 80% of usability issues can be resolved up-front through user research? Even if your software idea is out of this world, it can’t succeed if basic usability is compromised. Find out how your users think about the jobs they need to do, the frustrations they have, and the progress they need to make.

Find your advantage

Innovation is a big investment. You can’t afford to guess whether your most important people — your customers, your partners, your sales team — will benefit from the software you build. User research delivers the hard data and actionable insights into user motivations, thoughts, and behaviors that let you build to win.

Insights Matter

User expectations are changing as fast as technology is evolving. Research is a critical tool for keeping up with your most important people — your users. Investing in user experience design research can help your business:

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Attract and win new customers
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Better serve existing customers
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Boost revenue and/or increase profits

Understand your users.

At Praxent, prioritizing users is our passion. We’re a data-driven, human-centered software development agency with the user research expertise you need to find your competitive advantage.

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02

Do just-right research

Decision-makers at many firms assume user research will take too long and cost too much. That’s why Praxent focuses on just-right research. We’ll help you quickly identify the fastest way to find clear answers — so you can take on-target action.

Behaviors & Usability

You’re ready to improve your user experience — but where should you invest to make the most positive change? Do you know what’s really wrong with your UX?

Praxent user research experts can assess your company’s existing user experiences to identify usability pain points. And when users can’t articulate what’s wrong, analytics will tell the tale. We’ll analyze user behaviors to reveal real opportunities for your business.

Attitudes & Context

When you’re bent on digital innovation, you’ve got ideas current users can’t even imagine. How can you tell if they will like — or even understand — the new way?

Surveys, focus groups, and contextual inquiries can reveal key attitudes that guide successful product development. User research lets you determine who will want to use your product, why, how, and in what context well before building.

Priorities & Organization

Don’t invest in features your users don’t want. Meanwhile, how will you organize features they do want? The key is to investigate priorities and thought patterns.

Card sorts and task analysis can help you learn what users care about most, the terminology they use to describe their needs, and how they mentally map their tasks. This design research is critical for making any user experience feel effortless.

Validation & Recommendation

How will users react to new user experiences? To innovate with confidence, you’ve got to validate. And when you’re onto something, users will let you know.

With Praxent, you get working prototypes to let users experience innovation first-hand. With rapid prototyping, we find out what users think of each design idea, and refine per real user feedback until it’s just right.

Ready to research?

Creating effortless user experiences can differentiate your service-based business. Better UX design comes from user research, not guesswork. Partnering with Praxent means getting to know your users — and allowing them to point the way.

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03

Partner with UX Experts

At Praxent, our team of user research consultants work with our firm’s expert delivery leads, designers, and developers to empower your business. Our culture is characterized by creativity and commitment to service. We like it here — and we think you will, too.

Make an intelligent investment

Digital innovation is more than buying a product — it’s investing in user-centric thinking as a competitive differentiator. We shape our clients’ investments with a rational view of returns, a holistic view of processes, and a deep understanding of what your customers, partners, and teams truly value. Successful engagements include:

Direct access to an empowered project champion and any of your development resources

Tailored engagements across our Discover, Envision, Build services.

Investments of $200k to $1M, starting with a Discover phase of 10 to 20% of total budget.

Conversation is critical

We know how to set user experience design research budgets that are both accurate and flexible. Our goal is to help you get the highest return for the budget that makes sense for your business. We find that when we can have open conversations about your budget, we can help you maximize it.

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When you're bulit for digital innovation, it shows

Earned 4.9 out of 5 stars with over 30 client reviews on clutch.co

300+ business-changing projects delivered

19 years building, leading and growing service-minded creative teams

Voted ’17, ’18, ’19 and '20 top custom software development company

Voted a Best Place to Work in Texas for 4 consecutive years

The level of sheer intellect shown in their way of thinking about problems added tremendous value and saved us time. Praxent thought through all issues ahead of time before letting us run into them.

LYNDA ATTAWAY FORMER SVP, OPERATIONS & IT, NRG

Stakeholders anticipate the visual appeal of the new designs to be above and beyond the current product. Praxent has maintained a concise, clear communication style throughout the engagement. Their expertise allows them to provide useful insight, and their detail-orientation stands out.

CAROL ALTMAN SVP STRATEGY, BENEFIT HARBOR

Praxent trained us well and gave us all of the skills we need to be successful. The internal UX team is now skilled enough to improve CX on their own. Since working with Praxent, mores users can access the self-service, and call rates have decreased, signifying an improved UX. Praxent’s team was friendly and easy to work with. They’re highly recommended.

KEN IVIE SENIOR IT MANAGER, TEXAS MUTUAL INSURANCE

The body of work they produced under our circumstances was no joke; they did a fantastic job. Although we had so many stakeholders with varying cultures and priorities, Praxent’s team was helpful in mediating between our partners.

BEN GAMMON VP OF PRODUCT, BUNGALO

Praxent gives us weekly updates, so we always know where we are. They’ve always hit their dates and goals. I couldn’t have asked for better communication, and the project is exactly what we were expecting it to be. They’ve blown us away with the design, and truly listened to what we and our customers said. It’s a great product that they’re rolling out. It’s going to be a huge game-changer for our company.

CAROL LANGE VOICE OF CUSTOMER, SIGNATURE HOMES

We have grown sales by 600% with minimal hiring and the technology Praxent built enabled that. Not only has the technology worked, but working with Praxent has been great too. I consider them to be an extension of my team.

DANIEL HERNANDEZ CEO, PALATERRA

You'll be in good company

From agile enterprises to visionary startups, Praxent helps service-based companies prioritize users with expert user research and more.

We make it clear

See how the Praxent approach makes user experience design research easy, empowers your company, and reduces risk all along the way.

EXPLORE OUR APPROACH
From ideation to delivery

We create tailored engagements with select clients across our Discover, Envision, and Build services.

How can we help you grow?

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Let's get to know your users

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Page written by Tim Hamilton, CEO and Founder of Praxent.