What Are Web App Services?
A web application is defined many ways, but perhaps the most concise and easy to understand definition we have found comes from TechTerms: “A web application or “web app” is a software program that runs on a web server. Unlike traditional desktop applications, which are launched by your operating system, web apps must be accessed through a web browser.”
Banking applications, search engines, email client programs and instant messaging are good examples of web applications. Web applications such as these rely on users’ interaction and inputs to return results. Popular content management systems (CMS) that enable web application development include Drupal, WordPress and Django.
Companies develop web applications for several reasons. For branding, an organization can use a web app to promote their brand, improve communications between the potential/existing customers and the organization, distribute product knowledge, increase sales opportunities, and open up new sales channels. For customer support, web apps provide faster access and resolution capabilities, sometimes around the clock.
Which Web App Development Services Are The Best?
There are many web app development services that reap rewards for companies who use them. Because web app development requires experience and multiple technical skills, many companies choose to hire web app development companies to do the work for them. In this way, companies can reduce risk, control costs and shorten the time-to-market considerably.
Not all web app development companies do things the same way, however, the following are considered best practices:
Content Management System (CMS) Services
This service is designed to support the management of web page content, including text, graphics and program code. WordPress, Drupal and Django are popular CMS for web application development.
Enabling customers to make purchases on a website dramatically increases sales, margins and lead times. By outsourcing an e-commerce solution to a web app development company, organizations can tailor the experience to their exact needs.
Search Engine Optimization (SEO) is key to gaining traffic from organic, search-driven inquiries. Organizations who maximize their SEO presence rank higher in searches and attract the audience they are most seeking. A web app development team will help determine which SEO words and phrases are the most popular for their products and services.
Websites must go through extensive, real QA testing to check for glitches or friction in the web application before it is launched to the public. A web application development company will have quality controls in place to ensure a smooth launch.
An API (Application Programming Interface) is needed In order to connect a website’s functionality with third-party services or internal systems. The API enables two applications to talk to each other. A web app development team will ensure the website can interact with whichever data sources it needs to provide the information visitors are seeking.
When choosing a web application development company, be sure they have the web app development services you need to create a web application that will drive revenue and visitors.