Custom Software

When ROI isn’t optional, selecting the right software development partner is pivotal

Why custom software?

The ubiquitous connectivity of the Internet and the incredible cost performance of connected devices means anything is trackable. With custom software development — whether it’s web app development or mobile app development — businesses can connect deeper with customers than ever before. The key is to apply the right approach so your efforts drive value, not just activity.

The path from overwhelmed to confident is shorter than you think.

Even if you have experience with custom software, the decisions you face can feel overwhelming.

Which software framework to use? How do you ensure quality without over-engineering the solution? How much will your custom software cost? Is Agile software development the right approach?

Establishing and maintaining a results-first mentality to software development is more important than ever.

Why Praxent?

In our 18 years as a custom software development firm in Austin, TX, we’ve helped over 300 hundred clients earn millions, save millions, and change countless lives in countless ways.

In 2017, Clutch, an independent research firm, named Praxent as a Global Leader in the area of software development services.

UX agency with a holistic approach
Our Technology

Over 18 years of experience with custom software development services in Austin

Be wary of developers who demonstrate mastery in only a few different programs and languages.

A limited toolbox means limited solutions.

You need strategy and development services that align your vision and give you the edge against competitors. With Praxent, you’ll get a team with experience using over 50 different development technologies.

Unlike other agencies who present only the ideas they know how to build, our solutions are custom-fit to your problems.

Got an idea? We can make it happen.

We’re committed to serving you with a “CAN-DO” attitude. This means that you can count on us for guidance that’s aligned with your business goals.

Before talking solutions, we drill deep into the problem. The critical insights that make or break new product development start with your intended customer. We engage with your future users before development to ensure your innovation meets a core need in a compelling way.


Microsoft .NET

Microsoft SQL Server






React Native

Hybrid apps






We build technology our clients need to win

Imagine what we can do for you

Top questions from our clients

When it comes to business technology, the expression, “if it ain’t broke, don’t fix it” doesn’t apply.

Are you running key business processes from spreadsheet applications or outdated databases? Technically, it isn’t broken, but it most likely is holding your business back.

Off-the-shelf business software can help run your business, as long as you’re willing to mold your processes around it and accept the limitations it imposes.

Because standard software is made to work for many different kinds of customers, it inherently won’t be customized for you.

The people who write the software may know something about your industry, but they can’t deliver the power and productivity of a custom developed software application made to suit only you and your business.

Gaining an outsider’s perspective on how the right software can address your business challenges is valuable.

However, be careful not to begin without a well-considered analysis of your situation and a defined checklist of results your development partner will deliver.

At Praxent, we begin with an intensive discovery process to help us understand your business, your goals, and your challenges. Often, clients tell us this process gave them a greater understanding of their business than they had before.

Sometimes, what we build is more or less exactly what the client had in mind from the outset.

Other times, collaborating with a client results in a solution that is very different from what they first imagined.

In every case, we deliver custom software built specifically to help one unique business—your business—do things it was never capable of before.

Automate, orchestrate, coordinate or transform – in the world of custom software, the possibilities are endless, as long as your development partner is focused on business results over cutting edge technology. One risk, however is that you partner with a custom software development partner who doesn’t take the time to fully understand the business issues you are facing.

From automating the creation of critical business documents, to supporting a nationwide team of field sales reps, the apps we build can help businesses grow and transform beyond what they ever imagined.

Whether you have an existing codebase or you’re starting fresh, we have the technical expertise you need.

Software development services with unending possibilities: We can build it all for you
Web Apps
Front-End Applications

Create attractive and engaging applications that are intuitive and easy to navigate for users. We assess your specific needs to deliver the most relevant and up-to-date technology available.

Mobile Results
Native Mobile Applications

Deepen customer engagement and provide advanced capabilities to field-based staff with iOS and Android-based devices

Cloud Services
Cloud Hosting

Deploy your software to AWS, Azure, and Google Cloud so that it can scale seamlessly with your business and reach your customers wherever they are in the world

Sharing and Connectivity
System Integration and ETL

Get your systems “talking to each other” to eliminate double data entry and costly miscommunications

Server Optimization
Database Development

Use data to work smarter and discover new opportunities using SQL Server, Oracle, MySQL, and PostgreSQL

Speedy Software
Dashboards and Systems

Put the right tools in the right hands and help everyone in your business work more efficiently

It’s not the code that counts.
It’s the impact.

Work with the custom software development team that puts your business first

Speak with a Software Expert Today