Custom Software

When ROI isn’t optional, selecting the right application development partner is pivotal

What is custom software and what is it used for?

The ubiquitous connectivity of the Internet and the incredible cost performance of connected devices mean anything is trackable. With custom software development — whether that be web development or mobile app development — businesses can connect more deeply with their customers than ever before. The key is to apply the right approach to UX design so that your efforts drive value, not just activity.

The path from overwhelmed to confident is shorter than you think.

Whether or not you are new to the world of custom application development, the decisions you face can feel overwhelming. Which software framework to use? How to ensure quality without over engineering the solution? How much will your custom software investment cost? Is agile software development the right approach? Establishing and maintaining a results-first mentality to software development is more important than ever.

Why Praxent?

In our 17 years as a custom software development firm in Austin, TX we’ve helped over 300 hundred clients earn millions, save millions, and change countless lives in countless ways. In 2017, Clutch, an independent research firm named Praxent a Global Leader in the area of software development services.

Our Technology

Over 17 years of experience with custom software development services in Austin

Be wary of developers who demonstrate mastery in only a few different programs and languages. A limited toolbox means limited solutions. That’s why you’ll need custom software development services that align your vision and give you the edge against your competitors. With Praxent, you’ve got a team that has experience using over 50 different development technologies. Unlike other developers who present you only with the ideas they know how to build, our solutions are custom-fit to your problems.

Got an idea? We can make it happen.

We’re committed to serving you with a “can-do” attitude. This means that you can count on us for guidance that’s aligned with your business goals.

Before talking solutions, we drill deep into the problem. The critical insights that make or break new product development can only come from your intended customer. We engage with your future users before development to ensure your innovation meets a core need in a compelling way.



Microsoft .NET

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Ruby on Rails


Praxent Circles

We build the technology our clients need to win

Imagine what we can do for you

Top questions from our clients

When it comes to business technology, the expression, “if it ain’t broke, don’t fix it” shouldn’t apply. For instance, we’ve worked with folks who ran key business processes for years from spreadsheet applications or outdated databases. Technically, it wasn’t broken, but it sure was holding their businesses back.

Off-the-shelf business software can help run your business, as long as you are willing to adapt to it, and accept the limitations it imposes. Because it was made to work for many different kinds of customers, it might not work perfectly for you. The people who write these applications may know something about your industry, but they can’t deliver the power and productivity of a custom developed software application made to suit specifically for you and your business.

Gaining an outsider’s perspective on how the right software can address your business challenges can be valuable, but be careful not to begin without a well considered analysis of your situation and the results your custom software development partner will be expected to deliver.

Here the first step is an intensive discovery process that helps us understand your business, your goals and your challenges. Quite often, in fact, a client will tell us that this process gave them a greater understanding of their business than they had before.

Sometimes what we end up building is more or less exactly what our client had in mind from the outset. Other times, collaborating with a client results in a solution that is very different from what they first imagined. In every case, we deliver custom business software built specifically to help one unique business—your business—do things it was never capable of doing before.

Automate, orchestrate, coordinate or transform – in the world of custom software, the possibilities are endless, as long as your development partner is focused on business results over cutting edge technology. One risk, however is that you partner with a custom software development partner who doesn’t take the time to fully understand the business issues you are facing.

From automating the creation of critical business documents, to supporting a nationwide team of field sales reps, the apps we build can help businesses grow and transform beyond what they ever imagined.

Whether you have an existing codebase or you’re starting fresh, we have the technical expertise you need.

Software development services with unending possibilities: We can build it all for you
Front-End Applications

Create attractive and engaging applications that are intuitive and easy to navigate for users. We assess your specific needs to deliver the most relevant and up-to-date technology available.

Native Mobile Applications

Deepen customer engagement and provide advanced capabilities to field-based staff with iOS and Android-based devices

Cloud Hosting

Deploy your software to AWS, Azure, and Google Cloud so that it can scale seamlessly with your business and reach your customers wherever they are in the world

System Integration and ETL

Get your systems “talking to each other” to eliminate double data entry and costly miscommunications

Database Development

Use data to work smarter and discover new opportunities using SQL Server, Oracle, MySQL, and PostgreSQL

Dashboards and Systems

Put the right tools in the right hands and help everyone in your business work more efficiently

Praxent Circles

It’s not the code that counts.
It’s the impact.

Work with the custom software development team that puts your business first

Speak with a Software Expert Today