“Software is eating the world”

Marc Andreesen says “software is eating the world.” Modern companies are information companies, not physical companies and this means they are much more scalable. Tesla, for example, is not a car. It’s a computer with wheels. In this hyper-scalable, technologically enabled world, platform development is the key to not only surviving the competition, but thriving.


Here are just a few platform design examples we can learn from:
Payment Systems
Value with No Assets

AirBnB’s valuation now exceeds Hyatt; it’s the biggest, most valuable hospitality company in the world, but it doesn’t own any hotel rooms

30 Day Product to Shelf

P&G takes 300 days from product idea to Walmart shelf; Quirky, a platform-based CPG company averages 30 days

Search Engine Optimization
Global Revolutionary Platform

TED created a global media brand in less than 5 years by giving away all of the TED video content and allowing anyone to start a TEDx event

The average age of an S&P 500 company used to be 67 years, but it’s now less than 15 years.

The rate of value creation has accelerated incredibly and this, according to “Platform Scale,” is being driven by three powerful trends: increasing connectedness, decentralized production and the rise of artificial intelligence. The collision of these three trends makes now the perfect time for platform development.

Connecting more than ever before

Increasing connectedness: armed with a smartphone and always-on connectivity, we are just a tap away from information and services we need at home and at work. Producers and consumers can be matched and connected with less friction than ever before. Platform-based business models like Uber, Wikipedia or Paypal have shown us how value can be created beyond the walls of large hierarchical corporations. The drivers, editors, vendors and customers in these three examples of platform design self-organize in a decentralized way to produce and consume value.

Harness the information you need

Computers today are capable of parsing and analyzing millions of data points and returning an intelligent response. With this kind of power behind your platform design, you can discover new kinds of value in your industry. John Deere, for example, now installs sensors in tractors to analyze the soil. Nest thermostats aggregate data from millions of homes to make energy distribution more efficient. Airbnb harnesses social feedback from guests to curate the best rooms on its network.

Could your business benefit from platform development in the form of a web portal?

Our clients did–here’s how platform development propelled them to the top

Speak with us about the potential within your business today

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