Digital Product Design & Development Services
A customer-centric, research-driven digital strategy for successful innovation.
Over our 19+ years of digital product development work, we’ve found out what it takes to have a successful product launch: a keen understanding of the customer, the progress they seek in their life or work, and the friction that slows them down. Armed with this knowledge, we’ve developed an iterative approach to B2B product design and development services that is bigger than just software creation - it’s a holistic approach to digital strategy that maps your business’s path to competitive advantage.
When you’re built for digital innovation, it shows
Earned 4.9 out of 5 stars with over 30 client reviews on clutch.co
300+ business – changing projects delivered
19 years building, leading and growing service-minded creative teams
Voted ’17, ’18, ’19 and ’20 top custom software development company
Voted a Best Place to Work in Texas 4x in past 4 years
Start with strategy:
The core of successful innovation.
At Praxent, we don’t just churn out projects and hope for the best. We’re in the business of partnering with you to create a customized strategy that allows you to move ahead with the confidence that you’re on the path to success. We’re not just a product design and development company - we’re a team of strategic digital innovation experts determined to help your business win.
Alarming research shows that 64% of the software features that are delivered are rarely or never used by users. This amounts to waste and the tired practice of competing by adding features just doesn’t make sense.A new competitive strategy is needed to get ahead. Today, the best products build a connection with customers through a positive user experience. A balanced understanding of markets, users, and business is a must for any brand aiming for success. We’ve got the right blend of software product development and strategic expertise to ensure that your product will work, wow, and win.
Learn more about how we find your path to success.
Before building something, know the right thing to build.
When you think you have a great idea, you’re excited and want to move straight into building mode. But your chances of failing can be quite high depending on where you’re located on the cone of uncertainty.
The cone of uncertainty is pretty simple: the earlier in a project we create estimates, the less accurate those estimates are. For example, if the team estimates a project in the Product Definition phase, those estimates could be 2-4x too low or .5x-.25x too high.
Product design and development is the discipline that informs us as to ‘Why’ we should build something. When thinking about the Why, How, and What of your business, it’s tempting to begin with the How. As an insider, describing ‘How’ your business is going to deliver is the easiest part of your job.
However, we find that starting with the ‘Why’ can often guide you to a much more secure placement in the cone of uncertainty – saving you money and wasted time. Our approach to B2B product design is to question everything in order to ensure your product covers all the bases.
Having an idea is one thing.
Knowing users will love it is another.
Plot the course to your vision before you invest. At Praxent, our digital product design and development process is structured to ensure that every decision is backed with real-user testing and data analysis to validate your assumptions.
We have codified a repeatable course of action around clickable rapid prototyping that leads to predictable new product outcomes and gives you peace of mind. Our testing techniques keep your project on target so you can deliver a product that your customers will love and your company will profit from.
Learn more from Praxent’s
digital strategy experts.
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Design a product you can support with confidence.
Creating an effortless digital experience is hard work. With a business to run, we realize you don’t have the time to pour over every decision or check every detail. Our iterative approach to software product design and development has been designed to give you control of and confidence in the process so you can rest easy knowing your digital investment is in good hands.
Our process allows us to be more creative and more innovative than the rest, because we know that much of the uncertainty that plagues other projects is replaced with data that informs all of our decisions. Product design and development can be overwhelming – but with the right team, process and experience, it doesn’t have to be.
We make it clear
See how the Praxent approach brings custom software to life, empowers your company, and reduces risk all along the way.
Let's develop custom software together
Ready to gain competitive advantage?
Page written and updated by Tim Hamilton, CEO and Founder of Praxent.