Is Your iOS App Reaching Its Full Potential?

Are you worried about the security of your mobile app? Does your application handle sensitive customer information, or conduct transactions that absolutely must remain secure?

Do you want to minimize the amount of time your team spends on testing? Do you want to avoid wasting development hours testing various software versions for different devices and OS?

Do you worry about ensuring your software works across devices and versions, and about users having an inconsistent experience depending on what operating system or device they have? Are you worried your user base is so broad it may result in fragmentation, or a negative experience?

Do you want your app to be of the highest quality, with top-notch features that give you a competitive edge? Do you have an iOS app that was great at the time you released it, but that value has diminished over time?

One of the biggest benefits of iOS applications is their security. iPhone apps include a high-end security layer, with stringent security protocols on firmware and hardware, data privacy through encryption, and protection against duplication of data. iOS’s strong security is ideally-suited for brands that deal with sensitive customer data (banking and insurance, for example), and any application in which customer confidentiality and security is paramount. At Praxent, we’re experienced in working with clients who need to ensure safety of data, from financial services to handling of online transactions.

We know how important user experience is – it’s the focus of everything we do. Apple is notorious for high performance, good aesthetic, and intuitive design, making it possible to present an exceptional user experience that goes above and beyond. The platform’s high quality standards and strict App Store requirements will ensure your iOS app is both high quality and high performance. Apple’s propensity to delight users benefits apps created, meaning that development of iOS mobile apps leads to customer retention for your brand. When you develop an innovative idea for iOS, it’s easy to offer showstopping UX to your users.

iOS application development tends to yield a high ROI, making development a worthwhile investment. The primary audience for iOS is tech-savvy and sophisticated; those seeking out your transformative product. iOS also has high market penetration, especially among developed countries, and its users are both willing and able to spend on apps with a higher paying capacity as compared to Android. Additionally, as testing and development are both faster and easier on iOS, you will see greater returns more quickly from the mobile platform. At Praxent, we’re experienced in designing unique, advanced features and the CX users expect, allowing you to get to market with a product that is likely to pay off.

Unlike Android services, iOS mobile app development can be relatively straightforward. With a limited number of devices on the market and a limited number of versions (plus 70% of users using the latest version), developing for iOS is often simpler. Since Apple has full control over their hardware and software, devices enjoy low fragmentation and it’s easy to launch an updated app with new features into the Store. The once-per-year iOS release schedule is also beneficial, allowing for advanced planning and reduction of redevelopment for various updates throughout the year. Since all applications must meet Apple’s prerequisite criteria, updating your app is quicker, as many requirements have been addressed in the previous version. As a result, both development and testing take substantially less time than with Android.