Custom Software Development
Business needs bespoke software. Let's make it happen.
To win as a service-based business, you’ve got to move faster and know more. What’s stopping you? Let’s break through with digital tools attuned to your exact needs. Tell us your vision — together, we’ll turn custom software into your company’s competitive advantage.
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Solve the right problem
Service-based businesses can be constrained by unquestioned blockers. Let us help you ask the tough questions, and find answers in custom software development. What keeps people from falling in love with your business?
Outdated experiences
Do your digital tools help people achieve their goals efficiently? Or are they out of sync with your business and brand, and downright painful to use?
Manual Processes
Are your sales staff, support reps, or customers stuck performing repetitive tasks? How can we cut friction and improve outcomes?
Disconnected people
Does your sales cycle leave people unsure, creating leakage to competitors? How could we support them with timely access to critical data?
Unquestioned expenses
Does your operation make demands on the P&L or balance sheet? How could bespoke software eliminate or reduce the costs of yesterday’s thinking?
Time to do a little disrupting
Custom software can break through blockers to differentiate your service-based business. The key is to solve the right problem and build competitive momentum. You’re ready to invest in custom software development services if your vision will enable your business to:
Attract and win new customers
Better serve existing customers
Boost revenue and/or increase profits
What Is Custom Software Development?
Ready to turn heads?
Technology is transforming the way we buy, sell, and do everything. We help clients unlock potential and fuel growth with software development services. Breaking through blockers not only gives you the best chance to win — it has the potential to disrupt your industry’s game completely.
Choose the right partner
You don’t need to know how to develop custom business software to win with digital innovation. At Praxent, we speak your language and take up your cause to build business software that truly serves you. You are the expert on your operation. Let us turn your expertise into growth.
Build your momentum
Smaller projects are smarter projects. Rather than think big, let’s think iterative. It’s our specialty. Not only are small projects more likely to be on time and on budget, they let you win quicker and learn more. Quick wins build momentum for acting on learnings. And that’s what we love.
We’re driven to make ideas work. Our service-based business focus gives us a lightning-speed learning curve. At the same time, our outside viewpoint quickly focuses on “unseen” blockers that lie between you and your vision. Let’s map out quick wins to help your business make big strides.
Attune your tools
Tell us your vision. You know your processes and your people — the customers, partners, and sales teams that make your business work. We listen to understand the decisions they face, the progress they must make, and the interconnections they depend on.
We’ll turn your vision into software that works, wins, and wows. You see, we know how to capture, codify, organize, and convey software design across blended teams without ambiguity, so you don’t have to. We reduce risk and make our clients successful with custom software development.
prioritize your people
Combining three disciplines with expert project management, we work collaboratively through proven agile rituals that ensure alignment between strategy, design, and development even as we prototype, iterate, and refine your solution.
Technology may be cool, but empowering people is its highest value. That’s why we prototype to make your ideas tangible. We look closely, see clearly, and act iteratively to satisfy and delight people — and together, we’ll map out your path to competitive advantage.
Empower your developers
When you partner with Praxent, knowledge-transfer is built-in. Our process puts you on the path to independence by building with you, not for you. Our custom software development team is second to none — and we’re skilled at selecting the best technology for the job at hand.
Praxent helps your team build the skills needed to own your solution. Your resources emerge with the ability to manage, iterate, and innovate over time. We’re here to work ourselves out of a job — and we aren’t successful until we make you successful.
What's your challenge
Since the year 2000, we’ve helped clients transform their service-based businesses with technology. With 300+ projects delivered, there are few scenarios we have not encountered. If you need to develop custom business software, you can bet we’ve got experience applicable to your problem. What is your vision for custom software design?
Will custom software help us scale?
Maybe. Think about your operation. Is it rife with manual steps? Developing custom business software can really speed things up, but it’s not worth the investment to speed up a commodity need, like bookkeeping. The key is to invest in custom software development services where there’s an opportunity to create sustained competitive advantage. We can help you assess a “build” or “buy and improve” model for your specific growth goals.
Can digital innovation fuel our startup?
Yes. Digital innovation can help you out-compete industry incumbents. But you’ve got to be certain your custom software design project solves a real need for real people. We know from experience that smaller projects are smarter projects. We’re built to help you innovate and optimize success, iteration by iteration. We know how to help startups prioritize opportunities, gain traction with real users, and win the funding it takes to keep on the AdvantagePath.
What if we wanted to supercharge our sales team?
Let’s do it. Service-based businesses with nuanced sales processes and distributed teams — like insurance and real estate — can harness bespoke software to realize big wins. Imagine automated proposal creation, just-in-time knowledge sharing, and easy-to-use experiences that uphold brand excellence. The easier it is for agents to please customers, the more they will love selling for you.
Why can’t we empower them to self-serve online?
We can. Let’s map your AdvantagePath from non-digital or under-performing digital experiences to high-functioning digital experiences. Clear assessment of user needs can identify quick wins. Rather than take on an overwhelming task, like replacing your call center with a portal all at once, we’ll help you plan an iterative path that serves people better over time. You’ll reduce demand on your support team, and offer quicker issue resolution to make customers happy.
Is an old-school customer experience is hurting us?
Yes, and it may be hurting you more than you know. Web technology that is even 10 years out of date will feel like using a toothbrush from the bronze age for your customers. A recent study by Design Management Institute found that companies that met its Design Value Index achieved “a 211% return over the [American stock market index] S&P 500.” Upgrade, or expect a tech-savvy market to prefer competitors who offer intuitive self-service websites and apps.
Could we incubate a new, tech-enabled line of business?
Yes. For established service-based businesses, bespoke software can be the key to scale, and to staying ahead of disruptive startups. The service you provide your top customers can remain high-touch, while we help you capture, communicate, and deliver a subset of those services to a new audience — one that needs less service yet generates substantial revenue. Praxent can help you examine your business end-to-end, roadmap opportunities, and expand your reach with strategic digital tools.
Are we your software development company?
Our sweet spot is creating effortless user experiences that connect with critical back-end systems. If you need a static site, back-end only app, or just more hands, we’re not the right partner. If you want elegant, custom software that can manage complex business rules, we can’t wait to dig in.
What to expect
At Praxent, our team stands ready to deliver the best software development service you've ever had. Our culture is characterized by creativity and commitment to service. We like it here — and we think you will, too.
Make an intelligent investment
Developing custom software is more than buying a product — it’s investing in innovation as a core competency. We shape our clients’ investments with a rational view of returns, a holistic view of processes, and a deep understanding of what your customers, partners, and teams truly value. Successful engagements include:
Conversation is critical
We know how to set software development budgets that are both accurate and flexible. Our goal is to help you get the highest return for the budget that makes sense for your business. We find that when we can have open conversations about your budget, we can help you maximize it.
When you're built for digital innovation, it shows
Earned 4.9 out of 5 stars with 27 client reviews on clutch.co
300+ business-changing projects delivered
19 years building, leading and growing service-minded creative teams
Voted ’17, ’18 and ’19 top custom software development company
Voted a Best Place to Work in Texas for 4 consecutive years
You'll be in good company
From agile enterprises to visionary startups, Praxent helps service-based businesses own disruption by harnessing the power of digital innovation.
We make it clear
See how the Praxent approach brings custom software to life, empowers your company, and reduces risk all along the way.
Let's develop custom software together
Ready to gain competitive advantage?