Custom Software Development

Business needs bespoke software. Let's make it happen.

To win as a service-based business, you’ve got to move faster and know more. What’s stopping you? Let’s break through with digital tools attuned to your exact needs. Tell us your vision — together, we’ll turn custom software into your company’s competitive advantage.

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Solve the right problem

Service-based businesses can be constrained by unquestioned blockers. Let us help you ask the tough questions, and find answers in custom software development. What keeps people from falling in love with your business?

Outdated experiences

Do your digital tools help people achieve their goals efficiently? Or are they out of sync with your business and brand, and downright painful to use?

Manual Processes

Are your sales staff, support reps, or customers stuck performing repetitive tasks? How can we cut friction and improve outcomes?

Disconnected people

Does your sales cycle leave people unsure, creating leakage to competitors? How could we support them with timely access to critical data?

Unquestioned expenses

Does your operation make demands on the P&L or balance sheet? How could bespoke software eliminate or reduce the costs of yesterday’s thinking?

Time to do a little disrupting

Custom software can break through blockers to differentiate your service-based business. The key is to solve the right problem and build competitive momentum. You’re ready to invest in custom software development services if your vision will enable your business to:

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Attract and win new customers
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Better serve existing customers
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Boost revenue and/or increase profits

What Is Custom Software Development?

Ready to turn heads?

Technology is transforming the way we buy, sell, and do everything. We help clients unlock potential and fuel growth with software development services. Breaking through blockers not only gives you the best chance to win — it has the potential to disrupt your industry’s game completely.

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02

Choose the right partner

You don’t need to know how to develop custom business software to win with digital innovation. At Praxent, we speak your language and take up your cause to build business software that truly serves you. You are the expert on your operation. Let us turn your expertise into growth.

Build your momentum

Smaller projects are smarter projects. Rather than think big, let’s think iterative. It’s our specialty. Not only are small projects more likely to be on time and on budget, they let you win quicker and learn more. Quick wins build momentum for acting on learnings. And that’s what we love.

We’re driven to make ideas work. Our service-based business focus gives us a lightning-speed learning curve. At the same time, our outside viewpoint quickly focuses on “unseen” blockers that lie between you and your vision. Let’s map out quick wins to help your business make big strides.

Attune your tools

Tell us your vision. You know your processes and your people — the customers, partners, and sales teams that make your business work. We listen to understand the decisions they face, the progress they must make, and the interconnections they depend on.

We’ll turn your vision into software that works, wins, and wows. You see, we know how to capture, codify, organize, and convey software design across blended teams without ambiguity, so you don’t have to. We reduce risk and make our clients successful with custom software development.

prioritize your people

Combining three disciplines with expert project management, we work collaboratively through proven agile rituals that ensure alignment between strategy, design, and development even as we prototype, iterate, and refine your solution.

Technology may be cool, but empowering people is its highest value. That’s why we prototype to make your ideas tangible. We look closely, see clearly, and act iteratively to satisfy and delight people — and together, we’ll map out your path to competitive advantage.

Empower your developers

When you partner with Praxent, knowledge-transfer is built-in. Our process puts you on the path to independence by building with you, not for you. Our custom software development team is second to none — and we’re skilled at selecting the best technology for the job at hand.

Praxent helps your team build the skills needed to own your solution. Your resources emerge with the ability to manage, iterate, and innovate over time. We’re here to work ourselves out of a job — and we aren’t successful until we make you successful.

What's your challenge

Since the year 2000, we’ve helped clients transform their service-based businesses with technology. With 300+ projects delivered, there are few scenarios we have not encountered. If you need to develop custom business software, you can bet we’ve got experience applicable to your problem. What is your vision for custom software design?

Will custom software help us scale?

Maybe. Think about your operation. Is it rife with manual steps? Developing custom business software can really speed things up, but it’s not worth the investment to speed up a commodity need, like bookkeeping. The key is to invest in custom software development services where there’s an opportunity to create sustained competitive advantage. We can help you assess a “build” or “buy and improve” model for your specific growth goals.

See Relevant Case Study

Can digital innovation fuel our startup?

Yes. Digital innovation can help you out-compete industry incumbents. But you’ve got to be certain your custom software design project solves a real need for real people. We know from experience that smaller projects are smarter projects. We’re built to help you innovate and optimize success, iteration by iteration. We know how to help startups prioritize opportunities, gain traction with real users, and win the funding it takes to keep on the AdvantagePath.

See Relevant Case Study

What if we wanted to supercharge our sales team?

Let’s do it. Service-based businesses with nuanced sales processes and distributed teams — like insurance and real estate — can harness bespoke software to realize big wins. Imagine automated proposal creation, just-in-time knowledge sharing, and easy-to-use experiences that uphold brand excellence. The easier it is for agents to please customers, the more they will love selling for you.

See Relevant Case Study

Why can’t we empower them to self-serve online?

We can. Let’s map your AdvantagePath from non-digital or under-performing digital experiences to high-functioning digital experiences. Clear assessment of user needs can identify quick wins. Rather than take on an overwhelming task, like replacing your call center with a portal all at once, we’ll help you plan an iterative path that serves people better over time. You’ll reduce demand on your support team, and offer quicker issue resolution to make customers happy.

See Relevant Case Study

Is an old-school customer experience is hurting us?

Yes, and it may be hurting you more than you know. Web technology that is even 10 years out of date will feel like using a toothbrush from the bronze age for your customers. A recent study by Design Management Institute found that companies that met its Design Value Index achieved “a 211% return over the [American stock market index] S&P 500.” Upgrade, or expect a tech-savvy market to prefer competitors who offer intuitive self-service websites and apps.

See Relevant Case Study

Could we incubate a new, tech-enabled line of business?

Yes. For established service-based businesses, bespoke software can be the key to scale, and to staying ahead of disruptive startups. The service you provide your top customers can remain high-touch, while we help you capture, communicate, and deliver a subset of those services to a new audience — one that needs less service yet generates substantial revenue. Praxent can help you examine your business end-to-end, roadmap opportunities, and expand your reach with strategic digital tools.

See Relevant Case Study

Are we your software development company?

Our sweet spot is creating effortless user experiences that connect with critical back-end systems. If you need a static site, back-end only app, or just more hands, we’re not the right partner. If you want elegant, custom software that can manage complex business rules, we can’t wait to dig in.

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03

What to expect

At Praxent, our team stands ready to deliver the best software development service you've ever had. Our culture is characterized by creativity and commitment to service. We like it here — and we think you will, too.

Make an intelligent investment

Developing custom software is more than buying a product — it’s investing in innovation as a core competency. We shape our clients’ investments with a rational view of returns, a holistic view of processes, and a deep understanding of what your customers, partners, and teams truly value. Successful engagements include:

Direct access to an empowered project champion and any of your development resources

Tailored engagements across our Discover, Envision, Build services.

Investments of $200k to $1M, starting with a Discover phase of 10 to 20% of total budget.

Conversation is critical

We know how to set software development budgets that are both accurate and flexible. Our goal is to help you get the highest return for the budget that makes sense for your business. We find that when we can have open conversations about your budget, we can help you maximize it.

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When you're built for digital innovation, it shows

Earned 4.9 out of 5 stars with 27 client reviews on clutch.co

300+ business-changing projects delivered

19 years building, leading and growing service-minded creative teams

Voted ’17, ’18, '19 and ’20 top custom software development company

Voted a Best Place to Work in Texas for 4 consecutive years

The level of sheer intellect shown in their way of thinking about problems added tremendous value and saved us time. Praxent thought through all issues ahead of time before letting us run into them.

LYNDA ATTAWAY FORMER SVP, OPERATIONS & IT, NRG

Stakeholders anticipate the visual appeal of the new designs to be above and beyond the current product. Praxent has maintained a concise, clear communication style throughout the engagement. Their expertise allows them to provide useful insight, and their detail-orientation stands out.

CAROL ALTMAN SVP STRATEGY, BENEFIT HARBOR

Praxent trained us well and gave us all of the skills we need to be successful. The internal UX team is now skilled enough to improve CX on their own. Since working with Praxent, mores users can access the self-service, and call rates have decreased, signifying an improved UX. Praxent’s team was friendly and easy to work with. They’re highly recommended.

KEN IVIE SENIOR IT MANAGER, TEXAS MUTUAL INSURANCE

The body of work they produced under our circumstances was no joke; they did a fantastic job. Although we had so many stakeholders with varying cultures and priorities, Praxent’s team was helpful in mediating between our partners.

BEN GAMMON VP OF PRODUCT, BUNGALO

Praxent gives us weekly updates, so we always know where we are. They’ve always hit their dates and goals. I couldn’t have asked for better communication, and the project is exactly what we were expecting it to be. They’ve blown us away with the design, and truly listened to what we and our customers said. It’s a great product that they’re rolling out. It’s going to be a huge game-changer for our company.

CAROL LANGE VOICE OF CUSTOMER, SIGNATURE HOMES

We have grown sales by 600% with minimal hiring and the technology Praxent built enabled that. Not only has the technology worked, but working with Praxent has been great too. I consider them to be an extension of my team.

DANIEL HERNANDEZ CEO, PALATERRA

You'll be in good company

From agile enterprises to visionary startups, Praxent helps service-based businesses own disruption by harnessing the power of digital innovation.

We make it clear

See how the Praxent approach brings custom software to life, empowers your company, and reduces risk all along the way.

EXPLORE OUR APPROACH
From ideation to delivery

We create tailored engagements with select clients across our Discover, Envision, and Build services.

How can we help you grow?

Discover Envision Build
Let's develop custom software together

Ready to gain competitive advantage?

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Page written by Tim Hamilton, CEO and Founder of Praxent.

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What Is Custom Software Development?

Custom software development is a lot what it sounds like. We define custom software as an individualized software solution developed to meet an organization’s specific needs. Custom software solutions are unique, innovative solutions with capabilities and features beyond anything provided by a standard or off-the-shelf solution.

Typically, a business chooses to build a customized software solution in-house, or to outsource the development to experts who have the tools and skill sets to complete a project from start to finish. While choosing custom software development requires an investment of both time and money, it results in an invaluable end product that can bring great ROI and is exactly what your company needs.

The Details Behind The Definition

Custom solutions are designed with the company in mind and targeted at a specific need or set of needs. While custom software development’s exact meaning can (and will!) shift depending on the company and their individual requirements, custom software’s definition can include any of the following:

  • A unique solution serving as a competitive advantage
  • A way to solve previously-unsolvable business problems
  • A new source of revenue
  • A brand-building tool
  • An interactive engagement tool
  • A major boost to efficiency and productivity
  • A way to integrate and consolidate data, systems, and processes

Why Choose Custom Software Development?

There are many reasons why a company would opt for a custom software product over an off-the-shelf solution. One of the main reasons is that the out-of-the-box functionalities of a commercial product simply do not meet all of the requirements of the company. Another driver in choosing custom software development is a desire to innovate. Custom software is a good solution for any company with a business-first mentality.

Achieve Advantage
  • Achieve a competitive advantage
  • Solve a business problem
  • Create a new source of revenue
  • Offers customers a new capability
Improve Processes and Productivity
  • Combine multiple systems and internal processes
  • Boost speed, efficiency and productivity
  • Improve data integrity and accuracy
  • Implement scalable, flexible, adaptable solutions
  • Custom software development can provide major gains for both your business and your customers.

Will Your Business Benefit From Custom Software Development?

Custom software development is appropriate for any innovative company with a results-first mentality. Companies wondering whether or not it’s worth the time and investment to develop their own software solution can ask themselves several questions prior to engaging in a project.

  • Do we want to expand our business? Do we put our business first, and are we focused on results?
  • Do we want to innovate? Would a new functionality or capability improve our competitive stance?
  • Are any of our processes slow, inefficient, manual or disjointed? Do any of our processes no longer meet our needs?
  • Are we relying on multiple software applications to do one thing? Would we benefit from integrating any of our existing systems?
  • Do we have an effective, easy-to-use, consolidated platform to communicate with each other and customers? Would our data be more accurate with an automated solution?
  • Do we have an idea that isn’t easily accomplished with existing, out-of-the-box solutions?

If the answer to any of the above questions is yes, it may be time to stop asking “what is custom software development” and start thinking about getting custom software developed.

Getting Started With Customized Software Development

While off-the-shelf software has its place, investing in custom software development clearly has advantages. Custom software can offer a high ROI that is often felt immediately.

Want to know more about what customized software is and what it could do for your business? Talk to experts who build custom software for a living. Interview multiple providers and be sure to find a team who will take the time to listen to your needs, work with you on an optimized design, and develop your solution using best practices and transparent communication.