Product strategy

XaaS Business Model

Cashing in on XaaS (3-Part Strategy for as-a-Service Digital Innovation)

This article outlines a three-part, high-level strategy for developing an XaaS business model. With this practical…


Why do Usability Testing? 4 Reasons to Make It a Priority

Never develop a new product without usability testing. Keep reading to discover the benefits, plus practical ways to…


7 characteristics successful product teams

7 Underestimated Traits of Successful Product Teams

Think of a product development company as your strategic partner in your epic quest to take your software from ideation…


UX Questions

Ask Me Anything: 7 Answers to Common UX Design Questions

This article offers seven UX-inspired answers to common software-related questions. Praxent's lead designer, Nick…


Automating complex sales questions

Winning Digital Product Design: Kevin Hurwitz & Deanna Dial talk design tactics on new product development

Praxent Managing Partner Kevin Hurwitz and Principal of Product Strategy, Deanna Dial recently sat down with me for a…


4 Favorite Product Strategy Resources

Our 5 Favorite Product Strategy Resources

Praxent experts recommend their favorite product strategy resources for product teams seeking greater clarity and focus…


Digital Blue Ocean Strategy

Digital Blue Ocean Strategy: The Path to Creating Value from Complex Sales

This article introduces the concept of a digital Blue Ocean Strategy. By transforming complex sales through digital…


complex sales process

How to Dissolve Sales Bottlenecks with the Right Web App | Simplify Sales Process

Established companies still operating under a manual sales process in 2018 have a tremendous opportunity in front of…


Number One Question for Software Developers 2

The Number One Question for Software Developers

Here’s the number one question for software developers: What is the end business value of the product, feature or new…


Praxent Disruptive Technology for Complex Sales

How Enterprises Can Experience 23% More Revenue with a Digital Business Strategy

A 2018 Digital Business report by IDG clearly confirms a trend among organizations toward digital business strategy.…