Delivering on Promise
Building a culture of trust is important here at Praxent. To deliver on promises consistently and reliably we ...
Product strategy
How Lexus Nails Customer Relationships
Part 3 in Reverse Engineer Your Business Series- look at aspects of the Business Model Canvas, a modeling tool...
What a Sandwich Can Teach Us About Value Propositions
Part 2 of Reverse Engineer Your Business Series. We look at a business modeling tool developed by the folks at...
When Building a Software Application, Let the “Why” Inform the “What”
Software is a key resources of modern businesses. Keep in mind these key concepts before investing in the cust...
Engagement Curve: How to Nurture Visitors into Leads
The practical concept behind the engagement curve is simple. The more engaged your visitors are on your site, ...
What Software Teams Can Learn From Honda Super Cub Accidental Success
At a basic level, strategy is what you want to achieve and how you will get there....