Band-aid strategies for pleasing customers aren’t enough to differentiate your business. Your business n...

  Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, pr...

  Service design thinking is the designing and marketing of services that improve the customer experience...

In The Customer-Funded Business, best-selling author John Mullins uncovers five novel approaches that scrappy ...

Keith Casey is co-author of A Practical Approach to API design: From Principles to Practice. Former Developer ...

Journalist, author, and speaker, Karen Dillon is a former editor of Harvard Business Review Magazine and the f...

David Hubbard is a Revenue Growth Expert and CEO of Marketing Outfield. He works with private and public compa...

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, an...

Author of the NYT and WSJ bestseller, Flash Foresight, Daniel Burrus is a futurist in global trends and innova...

Author of six books, with a seventh in the works, Bill Halal is a Professor Emeritus of Management, Technology...