ADVANTAGEPATH™

Innovation isn't somebody else's business.
It's your business.

To win as a service-based business, you’ve got to provide a better service experience than the competition. What’s keeping people from falling in love with your business? Let’s make it effortless with digital innovation. AdvantagePath reveals — opportunities from quick wins to game changers — to get from here to your vision.

Make your breakthrough.

Strategy becomes transformative when we reject “received wisdom” and set our sights on unlocking hidden potential. In the HBR article Break Your Industry’s Bottlenecks, Barrett Ersek notes that every industry is constrained by blockers so commonplace they are unquestioned, practically unseen, and simply accepted as part of the playing field.

But there are no blockers.

Technology is transforming the way we buy, sell, and do everything. Today, the service-based business that breaks through previously “accepted” blockers not only has the best chance to win — it has the potential to disrupt the industry game completely.

What’s blocking you?

This question is where our strategy work begins. What does your customer journey look like, and where can digital innovation help you reach business goals? Let’s find your AdvantagePath to unlock hidden potential and fuel new growth.

Outdated Experiences

Do your digital tools speed people to achieve their goals? Or are they out of synch with your business, your brand, and just downright painful to use?

Manual Processes

Are your people — from sales staff to support reps to customers — stuck performing repetitive, error-prone steps? How can we remove friction and improve outcomes?

Disconnected People

Do moments in your sales cycle leave people unsure, creating dangerous leakage to competitors? How could we support them with just-in-time access to critical data?

Outdated expenses

Does your service operation demand a lot of cash from your balance sheet? How could technology eliminate or drastically reduce the costs from yesterday’s thinking?

Deliberate, visionary, reliable and process-oriented. Finally. Someone who understands my vision and has a clear plan for realizing it. Highly recommended.

GREG CRABTREE, CEO, CRABTREE ROWE & BERGER

Their willingness and ability to take an idea and proactively improve upon it is a key differentiator.

CEO, PALATERRA & FIRST CRUSH TASTINGS, INC.

The platform [Praxent built] has allowed our company to grow threefold in size, and we were able to handle the additional volume seamlessly.

CEO, PALATERRA & FIRST CRUSH TASTINGS, INC.

We used to spend a couple of hours per organization, and there are a lot of them, in order to process 100–150 kids, cheerleaders, and coaches. We can now finish the process in an hour or less, using 2 people instead of 4 for the same work.

EXECUTIVE VICE PRESIDENT, TEXAS YOUTH FOOTBALL ASSOCIATION

The mega trend takeaway.

The number of service providers is on the rise. In the face of increasing competition, winning means moving faster, being more relevant, and making every interaction effortless. Customized software development is a critical differentiator for your service-based business, and a potential disruptor for your industry. Own it by disrupting yourself.

Emailed documents, bloated spreadsheets, and one-dimensional slide decks won’t cut it anymore. Fuel growth by providing your people what they need at their fingertips — from real-time status updates to just-in-time details, intel, and training. This is digital innovation in action.

*Bureau of Labor Statisics, 1990 to 2014
**ADVANCE2000, 2018

US manufacturing jobs dropped by a third — 18MM to ~12MM— in a single generation*

US population grew more than 27% — while unemployment decreased*

Ask executive decision-makers: 86% say they have 2 years to integrate digital initiatives or fall behind**

Time to do a little disrupting.

At Praxent, we think beyond fighting off the competition to transformative strategies that make competitors irrelevant. From quick wins to game changers, our AdvantagePath discipline reveals opportunities and informs rational roadmaps from where you are to where you need to be.

We ask why 5x..

We question every assumption and turn your industry expertise into growth. Let’s start to “see” the accepted limitations — examining the real problem leads to solving the real problem.

We set your sights on effortless

We examine your challenges — from multi-party contracts to customer financial risk and more — looking to remove friction and spark strong customer preference for your business.

We roadmap to make it rational.

Once we think big, we get practical. We map the best path for your business to gain traction today while making substantive strides towards digital innovations that will help you dominate.

Stop fighting.
Start swimming.

AdvantagePath helps you own disruption and harness the power of digital innovation. The authors of Blue Ocean Strategy challenge innovators to imagine ways to increase the value they deliver AND reduce the cost of service all at the same time. We leverage Blue Ocean and X-Factor concepts to find your AdvantagePath.

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Turn complexity into opportunity

Since the year 2000, Praxent has helped hundreds of client partners across a range of industries find answers to complex problems. We’ve helped them automate business processes, eliminate cumbersome tasks, and unlock opportunities to grow their bottom line.

See our results