Human Centered Design

["Define Your Product" Series"] 3 Keys to Practical User Research for New Products

User research for new products can be expensive, but it doesn’t have to be. Using simple, cost-effective methods,…


How to Identify Test Product Value Product Strategy Praxent

["Define Your Product" Series] How to Identify & Test a Product’s Value (Before Investing Thousands)

Product concept testing is critical to ROI for new digital products. Learn how to identify the “what” and “why” of your…


Make Innovation a Viable Part of Your Company Culture: 2019 Design Thinking Conference

Innovation is about solving problems. It's about purposeful and outcome-driven creativity and change. It requires a…