Praxent

Do mobile apps improve customer service? The proof is in the pudding for on-the-go technology.

Do mobile apps improve customer service? The proof is in the pudding for on-the-go technology.

Do mobile apps improve customer service? If you own a smartphone you probably already know the answer to this question. If you pay any of your bills with a mobile app, shop online through a mobile app, or access your bank account with a mobile app, you are likely reaping the benefits of a more efficient and enjoyable customer service experience with that particular company thanks to mobile app development.

A well-developed mobile app has the ability to:

Check out our interview with Marc Stickdorn for more on how to design your business with service in mind.

 

More and more businesses are catching on to the numerous benefits that mobile apps can provide to both their customers and themselves. Due to their increasing availability and desirability, mobile apps are actually starting to become somewhat of an expectation rather than a perk. In those industries where mobile apps have really taken hold, companies that don’t offer this technology risk falling behind their competitors or even becoming obsolete.

You would be hard-pressed to find a major bank, retailer, or mobile service provider that doesn’t offer a mobile app to their customers. That’s because mobile apps have become such an integral part of customer service success for those industries.

The examples mentioned above are just a small fraction of the industries that have begun taking advantage of mobile app technology. Nowadays it seems we can do just about anything using a mobile application: From checking into a hospital emergency room, to making a restaurant or hotel reservation, hailing a cab, ordering a refill on your prescription, or even buying coffee!

The sudden emergence of all this mobile app technology is no coincidence. When done right, mobile app development is extremely empowering for both a business and its customers. Read on to find out why.

How do mobile apps improve customer service and increase business success?

 

Still not sure if it’s worth the trouble? Take a look at our findings in Improving Customer Experience: Show Us the Money, where we explain the following:

So back to the original question, do mobile apps improve customer service? With an experienced team of developers utilizing the right software development process, the answer is a resounding YES, they absolutely can.

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Thinking about improving customer experience with mobile app development? We invite you to schedule a free consultation with one of our mobile app experts.

Check out our free ebook for some real examples of failed software projects (and how not to make the same mistakes).