Prototype Development for IT Company
- Information Technology and Services
- Mobile App Prototype
- 1-10 Employees
- Houston, Texas
… I gathered that they were genuinely passionate about helping people fix a problem.- Jason Smith, Founder, Unirithm
5/5 CLIENT REVIEW
Praxent developed a prototype of a mobile application to improve industry-specific B2B partnerships. Upon completion, they presented the product to potential consumers to gauge its practicality.
Although the engagement ended before the development of a full product, Praxent proved to be a valuable partner. The team exhibited a passion for the project and the ways it could address an ethical issue. They are organized and willing to learn, making them an ideal option for technology needs.
Introduce your business and what you do there.
I am the founder of Unirithm. We provide automated decision making for the industrial laundry sector, specifically in the invoice-to-pay function.
Opportunity / Challenge
What challenge were you trying to address with Praxent?
I had identified a problem in the industry that I thought could be addressed through an app or some sort of tracking software. I engaged with Praxent to validate that this problem actually existed and then develop a prototype that could be used to address it.
What was the scope of their involvement?
In essence, the prototype included 15–20 screens on a mobile device that presented several use cases for the customer. For example, one function shows that the app can be used to point out discrepancies between what a vendor puts on an invoice and what services are actually occurring. Once completed, Praxent arranged several potential buyers to gauge their need in such a product. While many were originally hesitant to believe that this problem, and others, was occurring, they were much more open to the possibility when shown the use case in the application.
What is the team composition?
I worked with the CEO, a managing partner, and a project manager.
How did you come to work with Praxent?
I found Praxent on Clutch’s website. I met with three agencies, but Praxent proved to the best at listening to the problem and finding the details of how it could be solved. I know every firm has to make a sales pitch, but there was a genuine feeling with Praxent that they were engaging with my passion to solve this problem.
How much have you invested with them?
I spent between $10,000–$50,000.
What is the status of this engagement?
Our engagement lasted from September–November 2017. Their team developed a brilliant product, and I wanted to move forward to develop the first technical piece of the solution, but it was too expensive. It was a reasonable price, but with my single-person startup budget, I couldn’t make it work. I ended up going elsewhere for the technical solution. However, I look forward to working with Praxent again.
Results & Feedback
What evidence can you share that demonstrates the impact of the engagement?
Most of our research subjects held the disposition that either these industry problems didn’t apply to them or they would find a way to address the problems themselves. Once the click-through prototype was introduced, the entire panel changed their minds. They realized that the prototype was revealing information that they could not otherwise get.
How did Praxent perform from a project management standpoint?
They adhered well to our timeline. I don’t think they ever missed a date. Overall, they communicated really well. Not long after the engagement started, they had a strong grasp of the industry vernacular I was bringing to the project. Being able to discuss the problem and solution through that language was advantageous.
What did you find most impressive about them?
I know that they’re in business to make money. Still, I gathered that they were genuinely passionate about helping people fix a problem. They wanted to facilitate my ability to help businesses reduce their costs and have a better relationship with their vendor. I thought they identified that this was an ethical issue, and it resonated with them.
Are there any areas they could improve?
Considering that we’re working with a deep niche—industrial laundry—I think they did a good job of finding a sample of customers that could use this product. However, I wish they could have found more. We agreed that I wouldn’t be involved in that so that my bias wouldn’t cloud the research findings. To their credit, they found a good representation of consumers, but I wish we could have found more.
Do you have any advice for potential customers?
When you first engage them, don’t worry about the solution. Don’t talk about your vision for the solution. Focus instead on the business problem and rely on Praxent to ask the right questions. From that, the solution will become more clear.
On Time / Deadlines
Service & Deliverables
Value / Within estimates
Willing to Refer
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