App Development for Protein Snack Company
- Consumer Goods
- Mobile App Development
- Mobile App
- 201-500 Employees
- Minong, Wisconsin
They helped us build a tool more focused on what we actually needed versus what we originally wanted.- Creative Services and Web Director, Insurance Provider
4.5/5 CLIENT REVIEW
The app has successfully launched globally, and it’s being used by all internal teammates. It provides essential information that’s integral to the continuous improvement of retail processes. The team’s flexibility, transparent communication, and deadline-orientation were appreciated.
Introduce your business and what you do there.
I’m the sales manager for a protein snack company.
Opportunity / Challenge
What challenge were you trying to address with Praxent?
We were trying to understand how to evaluate our retail operations, and we need help building an app to do this.
What was the scope of their involvement?
We worked with them to develop an iOS and Android app that would allow any team member to do an evaluation of our retail execution. It started off as a pen and paper concept.
We tried to leverage the fact that everyone has a mobile device and then tried to create the easiest, most simple app possible. We trusted that they would use the top, best in class platforms. They went with what we drew and built it from there.
The app incorporates geolocation. Using this feature, we are able to review how the shelf looks and if we’re getting the proper placement and fill rates. These “store checks” get uploaded straight into the cloud. Then, we can review them through an access portal.
Tagging features allow us to start identifying different issues or metrics at the point of retail. We also trained a machine learning model so we could see if we’ve achieved our goals as a sales organization. The machine learning model runs every night, and it takes all the executions of retail and it decides whether it’s compliant with our initiative and mission that we have.
What is the team composition?
We worked with a dozen people at one point. In the beginning, there was a lot of heavy lifting, and then it got scaled back to two to three folks working on the project.
How did you come to work with Praxent?
I went through a pretty heavy RFP process and vetted out a lot of different vendors.
I liked Praxent because the majority of their team was developing products in-house and in-country.
What is the status of this engagement?
We started working together in January 2018, and the work is ongoing. We still turn to them for a lot of support on this app.
Results & Feedback
What evidence can you share that demonstrates the impact of the engagement?
They helped us build a tool more focused on what we actually needed versus what we originally wanted. We’ve launched the app globally within our organization, and all teammates use it.
We’ve been able to create a network of information about how retail is being executed on a global scale. At any time, we can go into this platform and time travel anywhere around the world.
How did Praxent perform from a project management standpoint?
They’ve done an excellent job of working around my personal hectic schedule of work. It didn’t matter where I was, they were always flexible and understanding.
The planning process was very thorough. We did several in-house meetings and a lot of brainstorming. They came back with an excellent scope that was within our budget.
Also, they kept up with deadlines and expectations. They always monitored to see if something was out of scope. There were no surprises. Everything was communicated well to us.
What did you find most impressive about them?
The team displayed hospitality and patience. They really did a lot of handholding and walked us through the process since it’s a different type of technology. I was very pleased through the entire process.
There were points where we didn’t agree on things, but they saw the long-term relationship and not just the short-term results. We’ve decided to develop more work with them because of the relationship we have with them.
Are there any areas they could improve?
They only use Slack, email, and their work phone for communication. But, I’m so used to using WhatsApp. This was definitely an inconvenience at times, but I got used to using Slack.
Do you have any advice for potential customers?
If you’re looking for a cheap vendor, don’t go with Praxent. If you’re looking for the best, they’re definitely the best.
It comes down to how you define your ROI and what kind of product you want. We wanted something that would function no matter what, and we intensively bug tested it. Pricing-wise, there are much more competitive bids, but they didn’t have the history or the recommendations that Praxent had.
On Time / Deadlines
Service & Deliverables
Value / Within estimates
Willing to Refer
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