Mother’s Milk Bank
UX/UI Design for Nonprofit Health Service Provider
- UI/UX Design
- Design Sprint
- 201-500 Employees
- Austin, Texas
I was incredibly impressed with their organization.- Cat Nunnery, Community Partnerships Manager, Mothers’ Milk Bank Austin
5/5 CLIENT REVIEW
After being built by an outside vendor, the concept created by Praxent was launched, benefitting the nonprofit. All feedback has been positive. Their team is responsive, organized, and supportive. Their seamless workflow complemented their exceptional professional management style.
Introduce your business and what you do there.
I’m the community partnerships manager at the world’s largest nonprofit breast milk bank in Austin, Texas. I manage the marketing strategy within the organization. I think about ways to expose our work to new audiences and ways to motivate donors.
Opportunity / Challenge
What challenge were you trying to address with Praxent?
There was low awareness in our area, and we were having trouble receiving support from mothers that could potentially donate. We approached Praxent with our idea, sharing data about why and how people support our nonprofit. We asked them to find a creative solution to expand that number and increase our success locally.
What was the scope of their involvement?
Praxent completed a design sprint for us. In six days, four members of our team worked with five from theirs. The first few days were spent in a room for seven or eight hours a day. Our teams brainstormed creative solutions for our problem, thinking about the big picture.
After that, their team worked independently for two days to develop a prototype. We had talked about different ways to get the word out to mothers within the community about our needs. Our teams agreed upon a mobile solution that offered a two-minute quiz that users could take at home. The quiz tested if a user was a good fit donor, while also relaying information about our work. The two-minute quiz was then tested on day four with five users.
On the final day, the team at Praxent shared the results, making their final recommendations for how we move forward as an organization.
What is the team composition?
We had designers, strategists, and a project manager.
How did you come to work with Praxent?
Their team actually reached out to us. We entered a summer program through a design school here in Austin that was offering to complete pro bono work for nonprofits. While we weren’t selected, one of the leaders at Praxent heard about our work through the application process and wanted to offer support.
After he received permission from other leadership, they offered the design sprint pro bono. We had a couple of exploratory calls where it offered to me that they were offering real value. Compared to other agencies I’ve worked with, the team at Praxent didn’t plan on wasting our time with testing new ideas and staffers. While their design sprint system was new, it was completely fleshed out. We were happy to accept their offer.
How much have you invested with them?
It was done pro bono, but we would’ve spent around $41,000.
What is the status of this engagement?
Our engagement with Praxent took place in July 2019.
Results & Feedback
What evidence can you share that demonstrates the impact of the engagement?
The prototype received positive feedback. Everyone from our side that participated even came back to the office with pages of new ideas. Some of which we implemented the right way. Most importantly, our team agreed that the prototype was worth investing in.
After the design sprint, we engaged with another vendor to build the solution from scratch. It launched a few weeks ago. We’re currently promoting it through digital ads and tracking the results through Google Analytics. Initial results have been positive. We’re tweaking the wording and ad targeting, but the click-through-rates have been high. People aren’t leaving the quiz right away. About 10% of users are contacting the milk bank and asking to become a donor, which was the ultimate goal.
How did Praxent perform from a project management standpoint?
Their project management style was one of their strongest areas. I’ve worked with a lot of projects and have even been one on a few projects. I was incredibly impressed with their organization. Their team is intentional and thoughtful about time and activities.
The assigned project manager seamlessly led us from one activity to another, looking at the problem with potential solutions our staff never considered. Not to mention, they walked us through two long and intensive days in a conference room. The days never felt long or dragged. Our time was used effectively.
What did you find most impressive about them?
Aside from project management, the design sprint that their team curated in-house is higher quality than similar efforts I’ve done with other agencies. Each activity is thoughtfully-designed to get people to think outside the box. We didn’t look for the easiest solution but found new questions to ask and new ways to answer those questions. This is ultimately how we came up with an idea that has effectively benefitted our organization.
Are there any areas they could improve?
Honestly, no. I wish that they were more reasonably-priced, so we could afford them regularly.
Do you have any advice for potential customers?
I recommend engaging with Praxent, but only if your team is ready to dedicate time and think outside of the box. The client needs to bring decision-makers to the table, for it to be effective. The decision-makers need to be engaged, focused, and creative. They also need to be willing to be questioned and communicate what they don’t know.
On Time / DeadlinesnnThey didn’t struggle with scheduling.
Service & Deliverables
Value / Within estimatesnnIf I had been paying.
Willing to Refer
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