Keller Williams
Design thinking and human-centered strategy uncover a disruptive innovation in home lending

Review Summary
- Real Estate
- Strategy, Design, Development
- Financial Portal
- 51+ employees
- USA
We partnered with Keller Williams, the world’s largest residential real estate company, to take over leadership for a mission-critical financial reporting portal. The technology enabled Keller Williams Worldwide to continue its rapid growth into international markets.

Summary
The Problem
Replace an outdated financial system that cost too much to run and failed to deliver all necessary features
How We Helped
STRATEGY
Roadmapping to coordinate designers and developers
UX DESIGN
Conducted a heuristic evaluation for design improvements
DEVELOP
Guidance on architectural devisions
The Outcomes
The Problem
In a franchise, everyone has to get a commission. The FrontDoor portal was built to make that process as efficient as possible across languages, time zones, currencies and variations in local processes. With a digital infrastructure in place for seamless operation of the franchise financial model, Keller Williams could launch quickly and cost-effectively into new international markets.
When using FrontDoor, agents and administrative offices across the globe needed a cohesive user experience that was also customized to their unique languages and modes of production.
We stepped in as product managers, user researchers, UX designers, and architectural consultants to finalize and strengthen the design and development of a custom web portal for reporting earnings, calculating commissions, and tracking payments.
How we Helped
Digital Strategy & User Research
UX Design
Development
Results/ROI
The FrontDoor project was behind schedule when we stepped in. Our team provided the direction and leadership needed to complete the portal without additional delay. With technical problem-solving and personalized coaching, we resolved roadblocks and empowered the Keller Williams team to succeed.
We equipped the Keller Williams product team with the skills, structure, processes and mindset to successfully manage ongoing development and future digital innovations without going over time or over budget.
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