MULTILINGUAL FINANCIAL PORTAL FOR GLOBAL REAL ESTATE FRANCHISE

Keller Williams Equipped to Scale Internationally through Digital Finance Portal

We partnered with Keller Williams, the world’s largest residential real estate company, to take over leadership for a mission-critical financial reporting portal. The technology enabled Keller Williams Worldwide to continue its rapid growth into international markets.

Objectives

Enable Keller Williams to expand across the globe with a versatile and user-tested web portal.
Replace an outdated financial system that cost too much to run and failed to deliver all necessary features.
Design a tool that offers seamless conversion across currencies and languages.
Equip the Keller Williams team with the skills, structure and processes needed for future product development success.

Challenges

Strengthen overall direction and vision for the product plan.
Develop software requirements for a cohesive global user experience.
Ensure the project was executed to completion on a realistic timeline
Equip the Keller Williams team to product-manage future digital innovations in house

Outcomes

Ability to scale into 15 new international regions
Custom product design that functions seamlessly with unique reporting and payment scenarios
Ownership of the skills, processes and mindset for managing future product initiatives without going over time or over budget

Enabling Complex Transactions for a Growing Real Estate Franchise

In a franchise, everyone has to get a commission. The FrontDoor portal was built to make that process as efficient as possible across languages, time zones, currencies and variations in local processes. With a digital infrastructure in place for seamless operation of the franchise financial model, Keller Williams could launch quickly and cost-effectively into new international markets.

Our Approach

We stepped in as product managers, user researchers, UX designers and architectural consultants to finalize and strengthen the design and development of a custom web portal for reporting earnings, calculating commissions, and tracking payments.

Digital Strategy Services:

Provide overall product management to connect long-term digital strategy with FrontDoor product development plans.
Create roadmaps for coordinating designers and developers and executing the build on-time.
Provide personalized coaching on structure, process and teamwork for successful product development.

User Experience Design Services:

Conduct a heuristic evaluation to discover flaws in the portal’s user experience design.
Create a ClickModel® software prototype to test and refine design changes.

Custom Software Development Services:

Provide guidance on architectural decisions.
Create a QA test for resolving all risks associated with the software.

User Research Services:

Conduct one-on-one user research with agents and offices worldwide.
Conduct usability tests to validate design solutions.

Responsive Digital Experience Across International Settings

When using FrontDoor, agents and administrative offices across the globe needed a cohesive user experience that was also customized to their unique languages and modes of production. We developed digital technology solutions to ensure the same quality of access, worldwide.

We identified a digital solution for financial reporting across multiple currencies.
Our design was language-responsive, adjusting on each device given various language settings.
We created an automated process that tests language translations to ensure all content is accurately written.

Expediently Launched to Market with Precise Product Management

The FrontDoor project was behind schedule when we stepped in. Our team provided the direction and leadership needed to complete the portal without additional delay. With technical problem-solving and personalized coaching, we resolved roadblocks and empowered the Keller Williams team to succeed.

We identified the best route for migrating data from the old financial system to the new.
We created a custom API strategy for making the system available externally.
Our coaching facilitated alignment around vision and tactics across both product and project sides of the team.
We equipped the Keller Williams product team with the skills, structure, processes and mindset to successfully manage ongoing development and future digital innovations without going over time or over budget.