Houston Area Safety Council
Nation’s Largest Safety Council Supports 1M+ Registrations with Redesigned Portal
- Training Provider
- Strategy, UX Design, Development
- Member Portal
- 10+ employees
- Houston, Texas
Our site redesign significantly improved user experience, and provided scalability to support HASC’s 30% year-over-year growth, driven by an ever-expanding catalog of courses and service offerings. In addition to the forward-facing site, we also optimized tools to make corresponding backend processes run smoother.
Existing tools were separate, obsolete, and underused, causing an inconsistent and confusing experience for clients and internal users
Missed opportunities for capturing more registrations, offering new services, and driving overall growth
How We Helped
Consolidate disparate tools into single client and refinery owner-facing portal
Leveraged modern visual design and mobile responsive layouts to improve to the user experience
Scalable site design and architecture
External-facing web applications enhance user registration experience
Site’s scalable design effectively supports continued market growth
Streamlined tools reveal efficiency for internal users
The Houston Area Safety Council (HASC) provides mission-critical training services and safety-related records management, serving as a resource for both facility owners and contractors.
HASC is the sole safety training provider for Houston’s largest owner facilities, and offers site-specific and client-specific training, plus professional development courses. Training is offered as both hands-on classroom training and computer-based training. In addition to online services for registration and certification lookup, HASC also offers other services to enhance safety and assist with certification records management.
Despite its success, HASC sought to offer the best experience possible to its clients and owners. HASC came to Praxent for help improving its registration site, to support long-term growth and enable the council to reach its full potential.
How we Helped
UX/UI Design + Strategy
Combined several obsolete and underused tools into a single client and owner-facing portal for a better user experience
Highlighted common courses, allowing users to save training packages, or course bundles, promoting optional courses, and recommending related courses
Translated results into coherent visual brand plus supporting marketing collateral
Increased the visibility of optional professional development courses on the site
Brought clinic registration to the forefront, and making registration for services easy for clinic-only clients
Rebuilt external-facing web applications to enhance user registration experience
Combined and consolidated the capabilities of multiple tools into a single client and owner-facing portal
By enabling clients to easily manage their rosters and providing notifications of expiring certifications, the platform now allows for certification management. These efforts open the door for increased training and clinic registrations, as well as other professional development courses. They also support new industry expansion and partnerships with third-party content providers.
By implementing a scalable visual design, the site is now equipped to support the ongoing, rapid growth the council is experiencing, ultimately enabling ongoing innovation. While HASC does not track client satisfaction as a quantitative metric, it has received a steady stream of compliments on the new site experience. The site enables member organizations to be more efficient and proactive in managing compliance for contractors, which in turn increases workplace safety.
HASC has grown 30% this year in course registrations, due in part to an increase in activity in the Oil and Gas industry. HASC believes the new site also helped support this growth by making courses easier to locate and register for.
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