Houston Area Safety Council

Nation’s Largest Safety Council Supports 1M+ Registrations with Redesigned Portal

Review Summary
  • Training Provider
  • Strategy, UX Design, Development
  • Member Portal
  • 10+ employees
  • Houston, Texas

Our site redesign significantly improved user experience, and provided scalability to support HASC’s 30% year-over-year growth, driven by an ever-expanding catalog of courses and service offerings. In addition to the forward-facing site, we also optimized tools to make corresponding backend processes run smoother.

CASE STUDY

Summary

The Problem

Existing tools were separate, obsolete, and underused, causing an inconsistent and confusing experience for clients and internal users

Missed opportunities for capturing more registrations, offering new services, and driving overall growth

How We Helped

STRATEGY

Consolidate disparate tools into single client and refinery owner-facing portal

DESIGN

Leveraged modern visual design and mobile responsive layouts to improve to the user experience

DEVELOP

Scalable site design and architecture

The Outcomes

External-facing web applications enhance user registration experience

Site’s scalable design effectively supports continued market growth

Streamlined tools reveal efficiency for internal users

The Problem

The Houston Area Safety Council (HASC) provides mission-critical training services and safety-related records management, serving as a resource for both facility owners and contractors.

HASC is the sole safety training provider for Houston’s largest owner facilities, and offers site-specific and client-specific training, plus professional development courses. Training is offered as both hands-on classroom training and computer-based training. In addition to online services for registration and certification lookup, HASC also offers other services to enhance safety and assist with certification records management.

Despite its success, HASC sought to offer the best experience possible to its clients and owners. HASC came to Praxent for help improving its registration site, to support long-term growth and enable the council to reach its full potential.

How we Helped

UX/UI Design + Strategy

Combined several obsolete and underused tools into a single client and owner-facing portal for a better user experience

Highlighted common courses, allowing users to save training packages, or course bundles, promoting optional courses, and recommending related courses

Translated results into coherent visual brand plus supporting marketing collateral

Increased the visibility of optional professional development courses on the site

Brought clinic registration to the forefront, and making registration for services easy for clinic-only clients

Development

Rebuilt external-facing web applications to enhance user registration experience

Combined and consolidated the capabilities of multiple tools into a single client and owner-facing portal

Results/ROI

By enabling clients to easily manage their rosters and providing notifications of expiring certifications, the platform now allows for certification management. These efforts open the door for increased training and clinic registrations, as well as other professional development courses. They also support new industry expansion and partnerships with third-party content providers.

By implementing a scalable visual design, the site is now equipped to support the ongoing, rapid growth the council is experiencing, ultimately enabling ongoing innovation. While HASC does not track client satisfaction as a quantitative metric, it has received a steady stream of compliments on the new site experience. The site enables member organizations to be more efficient and proactive in managing compliance for contractors, which in turn increases workplace safety.

HASC has grown 30% this year in course registrations, due in part to an increase in activity in the Oil and Gas industry. HASC believes the new site also helped support this growth by making courses easier to locate and register for.

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