Product Demo & Design for Fintech Startup
- Financial Services
- Design UI/UX Design
- Wealth Management Mobile App
- 1-10 Employees
- New York, New York
“Their deep understanding of our application and our goals was impressive.”
– Brittany Wright, Co-Founder, Endex
5/5 CLIENT REVIEW
Praxent built a high-fidelity clickable demo of an app on Figma. They created 40 screens showcasing the app’s design and user flows, and the client intends to use the designs in pitch decks and on their site.
Introduce your business and what you do there.
I’m a co-founder and CEO of an early-stage fintech startup that’s developing a social investment platform.
Opportunity / Challenge
What challenge were you trying to address with Praxent?
We wanted to get started on our marketing efforts. In line with that, we needed someone to build a demo of our product that we could pitch to our investors. The demo we wanted was just a clickable platform with no actual functionality. Our goal was to show our app’s design and user flows.
What was the scope of their involvement?
Praxent built a demo version of our app. We first had a meeting where we went over their proposal. Once they identified which teammates would be working on our project, we had discussions on the design we were looking for and the features we wanted to showcase. The design team then began working on the project.
My co-founder and I met with them every week to go over their progress and provide feedback.
The deliverable was a high-fidelity clickable demo on Figma. It had 40 pages that anyone could access through a link so they could experience the user flows. We plan on using it to make GIFs and screenshots that we could put on our website and pitch deck.
What is the team composition?
We were primarily in contact with three people, but there was a total of five teammates in our weekly calls. Two team members did most of the design work, and Garrett (Principal Delivery Lead) managed the whole project.
How did you come to work with Praxent?
One of our advisors referred Praxent to us. We had 2–3 introductory meetings with various teammates where we explained what our company does, where we were at, and what we were looking for. We chose them because they had previous experience working with fintech companies and knowledge of the industry.
How much have you invested with them?
We spent around $23,000–$24,000.
What is the status of this engagement?
The partnership lasted from July–August 2021.
Results & Feedback
What evidence can you share that demonstrates the impact of the engagement?
Praxent did a great job of capturing our user flows, which was vital to us. Our discussions gave us a better idea of the actual user journey we wanted for our product.
Additionally, one of our product advisors joined one of our weekly calls, and he was very impressed with the team’s work.
How did Praxent perform from a project management standpoint?
Working with Praxent was a great experience. Going through the process together and talking to an external team about our ideas each week was very helpful. Aside from our weekly discussions with the design team, we also had weekly meetings with Garrett, who gave us short status updates.
Furthermore, the designers responded well to our feedback — they quickly incorporated every comment we made into the next iteration of their work. The Praxent team was also clear about what they needed from us, and we produced those in time. They never went beyond any of our deadlines, so there were no delays from either side.
What did you find most impressive about them?
Their deep understanding of our application and our goals was impressive. Not only did they understand what we were looking for design-wise, but they also considered the app as a whole.
When we talked to other vendors, they only seemed to understand the design and not the platform, so it was nice that Praxent knew precisely what we were going for. That understanding allowed them to provide valuable suggestions and feedback.
Are there any areas they could improve?
No, there’s nothing they can improve on. It was a great partnership, and I have nothing negative to say about Praxent.
Do you have any advice for potential customers?
On Time / Deadlines
Service & Deliverables
Value / Within estimates
Willing to Refer
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