Increasing visitor conversion rates and sales

The Problem

Businesses grow and change organically. The things which were the focus of the brand a few years ago may not be the core of your business today. Such was the case with Banker’s Toolbox, whose marketing strategy required a new emphasis on their core products: BAM, CREST, and WirePro.

The old site felt heavy because of densely populated pages that served as containers for text, instead of integrated layouts where the page design adapted to the content. There was no intuitive navigational pathway for visitors to follow and case studies were buried deep into the page structure.

Recent brand strategy revealed what customers really valued about Banker’s Toolbox: Emphasis on people over technology. However, the structure and design of the old site made Banker’s Toolbox look conservative, hyper-technical and technology-centric. The company needed a refreshed look that their current website platform wouldn’t allow. Our solution? A timely and hassle-free Drupal migration.

Results/ROI

Reduced overhead, increased pipeline

Our work on BankersToolbox.com resulted in better ways for Banker’s Toolbox to meet their business goals.

Our Drupal-based solution empowered Banker’s Toolbox to add, remove, and arrange content on their site, greatly reducing site maintenance overhead.

Clear navigation and landing pages for the three core products include all features, problems, and case studies for each product, greatly simplifying the decision-making process for small banks to purchase their services.

Our redesign put a more human face on the site, emphasizing Banker’s Toolbox industry-leading customer service and highlighting their culture to attract intelligent, talented new employees.

Banker’s Toolbox was able to track when visitors downloaded case studies and spec sheets, which they were then able to add to their sales pipeline to increase conversion rates.