• Approach
  • Team
      • Leadership
        We’re a team of big-dreaming, detail-sweating strategists, designers, and developers.
      • Culture
        The Praxent way attracts a special kind of thinker-doer – and keeps them happy.
      • Careers
        Join a team of motivated, humble and smart people who know how to get things done.
  • Industries
    • Industries
    • Insurance
    • Lending
    • Wealth Management
    • Real Estate
    • Other
  • Services
      • Discover
        Own disruption with digital innovation strategies that unlock potential and fuel growth.
        • Digital Strategy
        • Design Sprints
        • User Research
      • Envision
        Design effortless user experiences in collaboration with your most important people.
        • User Experience Design
        • User Interface Design
        • Rapid Prototyping
      • Build
        Bring innovation to life with built-in knowledge transfer that empowers your team.
        • Custom Software Development
        • Frontend Development
        • Application Modernization
        • Backend Development
        • Web Portal Development
        • Cloud Deployment
        • Web App Development
        • DevOps Pipelines
        • Mobile App Development
        • Software Architecture
  • Results
  • Insights
  • Speak With an Expert
  • Approach
  • Team
    • Team
    • Leadership
    • Culture
    • Careers
    • #
  • Services
    • Services
    • Discover
      • Digital Strategy
      • Design Sprints
      • User Research
    • Envision
      • User Experience Design
      • User Interface Design
      • Rapid Prototyping
    • Build
      • Custom Software Development
      • Legacy Modernization
      • Web Portal Development
      • Web App Development
      • Mobile App Development
      • Frontend Development
      • Backend Development
      • Cloud Deployment
      • DevOps Pipelines
      • Software Architecture
    • #
  • Industries
    • Industries
    • Insurance
    • Lending
    • Wealth Management
    • Real Estate
    • Other
    • #
  • Results
  • Insights
  • Contact

Speak with an expert

(512) 553-6830
Close menu

Drupal Migration

Increasing visitor conversion rates and sales

Providing a Drupal site redesign for tools for bankers

A new brand strategy required a complete redesign and Drupal migration

Businesses grow and change organically. The things which were the focus of the brand a few years ago may not be the core of your business today. Such was the case with Banker’s Toolbox, whose marketing strategy required a new emphasis on their core products: BAM, CREST, and WirePro.

The old site felt heavy because of densely populated pages that served as containers for text, instead of integrated layouts where the page design adapted to the content. There was no intuitive navigational pathway for visitors to follow and case studies were buried deep into the page structure.

Recent brand strategy revealed what customers really valued about Banker’s Toolbox: Emphasis on people over technology. However, the structure and design of the old site made Banker’s Toolbox look conservative, hyper-technical and technology-centric. The company needed a refreshed look that their current website platform wouldn’t allow. Our solution? A timely and hassle-free Drupal migration.

PROJECT GOAL:

Revamp the site design to align with a customer-centric strategy, while optimizing UX

 

TECHNOLOGY:
  • Drupal
  • Web Design + Development

A clear path to content

It was clear that we needed to revamp the visual aesthetic of the site to reposition Banker’s Toolbox as a cool, youthful, and friendly tech company, so we provided a clear path to content based on their audience and product line focus – CREST, BAM, or WirePro. The Drupal migration allowed us to design a site that gave each program it’s own landing page and featured the three core products prominently on the homepage of the website.

We also developed distinct page designs for the major sections of the site. This kept the user experience fresh while maximizing the readability of each page. And most importantly, the new site was designed to increase conversion rate. We created a design that would more effectively convert visitors into prospects for the firm to follow up with by phone and e-mail. This transformed the website from a passive brochure to a valuable source of new business.

Reduced overhead,
increased pipeline

Our work on BankersToolbox.com resulted in better ways for Banker’s Toolbox to meet their business goals.

red-icon-drupal

Our Drupal-based solution empowered Banker’s Toolbox to add, remove, and arrange content on their site, greatly reducing site maintenance overhead

Content Management

Clear navigation and landing pages for the three core products include all features, problems, and case studies for each product, greatly simplifying the decision-making process for small banks to purchase their services

Visual Update

Our redesign put a more human face on the site, emphasizing Banker’s Toolbox industry-leading customer service and highlighting their culture to attract intelligent, talented new employees

red-icon-chart2

Banker’s Toolbox was able to track when visitors downloaded case studies and spec sheets, which they were then able to add to their sales pipeline to increase conversion rates

Let’s Create Together

Command your next
software project

Let's Chat

Many companies have built software applications that no longer meet customer expectations. We help financial services companies modernize those applications so they can remain relevant against born-digital competitors.

4330 Gaines Ranch Loop, Suite 230
Austin, TX 78735

(512) 553-6830

[email protected]

DISCOVER + ENVISION
  • Digital Strategy
  • UX Design
  • UI Design
  • Design Sprints
  • User Research
BUILD
  • Custom Software
  • Web Portals
  • App Modernization
  • Web Apps
  • Mobile Apps
ABOUT
  • Results
  • Approach
  • Team
  • Culture
  • Careers
  • Insights
  • Contact

Sign up for our newsletter

© 2021 Praxent
Privacy Terms Site Map

Celebrating 20 years of innovation at Praxent.

Have a look at some of our favorite case studies from over the years.

  • Bungalo
    A digital innovation destined to disrupt the buying process for refurbished homes.
  • Keller Williams
    Reporting portal enables KW Worldwide to continue its rapid growth into international markets.
  • Texas Mutual
    User research and design thinking aligns a 28-year old insurance provider.
Celebrating 20 years of innovation at Praxent. See some of our favorite case studies over the years.