Web Dev for Digital Transformation Company
- Computer Software
- Web Development
- 51-200 Employees
- Palo Alto, California
“They’ve gone above and beyond our expectations from previous web agencies in all aspects.”- Senior Manager of Marketing Operations, Digital Transformation Company
5/5 CLIENT REVIEW
Praxent performed a deep dive into the backend of a previous website to identify bugs, then redeveloped the UX for a homepage and blog to optimize consistency across the board.
Introduce your business and what you do there.
I am senior manager of marketing operations at a digital transformation company. We mobilize applications for clients with their CRM platforms and some of their other custom homegrown systems.
Opportunity / Challenge
What challenge were you trying to address with Praxent?
We needed to find a web developer who was able to implement what we wanted to do. We needed them to be strategic and proactive about providing recommendations in optimizing the site.
What was the scope of their involvement?
We had a couple high priority items when we began working with Praxent, including a technical overview to identify issues on our current site. Our development and production environments are very different, so our workflow was time consuming because we had to replicate everything and fix bugs in both systems.
Praxent did a deep dive into our system to identify the issues, and they worked hard to replicate everything across the board to retain consistency. We also had a couple web development projects, including the redesign of the homepage and of our blog, which are now both live.
They provided a lot of expertise on the UX and redeveloped the entire website. They worked with the design partner we had on board to make sure everything functioned well together.
After they pushed everything live, one of the big challenges was that our systems weren’t aligned, and the first deployment uncovered a lot of discrepancies. They worked hard to make everything consistent. Our prior agency hadn’t deep dived like Praxent did, but instead only built on top of what the previous developer had done. Praxent actually came in and took the initiative to do that technical work, which really helped make all of our deployment successful.
What is the team composition?
We have a project manager and a developer.
How did you come to work with Praxent?
A client of our SEO company had heard we were looking for a new web developing agency and refered them to us. We met with Praxent and had a couple conversations with our sales team and one of their technical resources to understand how they could help from both a system and development perspective. We were impressed with their 24/7 support for website issues and the level of work they’d done with our design partner.
How much have you invested with them?
Around $7,500 a month.
What is the status of this engagement?
We started working together February 2017, and the work is ongoing.
Results & Feedback
What evidence can you share that demonstrates the impact of the engagement?
A lot of the success is based on the content we provide rather than the work Praxent did. Our internal team members, customers, and partners have all told us the homepage was a huge upgrade. On mobile devices, a lot of people are happy now that we have consistency across the board regarding font sizes.
They’re somewhat small things, but from a design and user perspective, we’ve had great feedback, especially on the blog that we deployed last week. Our internal design team was very impressed, and everything is working just as we hoped it would.
How did Praxent perform from a project management standpoint?
They’re great, and we’re very close in communication constantly. We have weekly meetings on Wednesdays to review current projects and to discuss our upcoming pipeline. Our project manager is very proactive about getting requirements and making sure they are ready to start the next Sprint. As far as response time goes, it’s very quick as well.
What did you find most impressive about them?
Their most unique attribute is that they have customer success in mind. I’ve worked with many web development agencies in the past who would just do whatever we said and never had any input about what was best for the UX.
With our blog, our main concern was that it would load quickly from a SEO perspective. Praxent recommended we do infinite scrolling instead of having to click to the next page to enhance the UX. It’s that kind of thing that really makes them stand out against others. They think about everything holistically on the development and user side, and they make sure they’re meeting our needs as a company.
Are there any areas they could improve?
They’ve done a great job in all aspects, honestly. In the beginning, one of their developers left and we had another one come on board. She was very quick in picking up and analyzing what our system was like. They filled that gap quickly, and I’m very happy with the resources we have on the account now. We have had a couple issues that were out of their control, but they did a great job in making sure that we were still on track with our timelines.
It’s been one of the best working relationships I’ve had with a vendor. We work closely together, and we’re always communicating. We’ve made so much progress as a team thanks to them. It’s been a very great experience for me.
On Time / DeadlinesnnThere’ve been times our team needed to push projects live asap, and they made sure we had resources available. They bent their own rules to help us hit our deadlines, and we’re greatly appreciative.
Service & DeliverablesnnThey’ve gone above and beyond our expectations from previous web agencies in all aspects. Their communication, overall work, and expertise have been so great.
Value / Within estimatesnnThey are honest about their hours, and came in at the same price as the last agency. They go over their billing invoice monthly, and if they overestimated, they’ll correct it. This level of honesty puts them above some other vendors we’ve used.
Willing to RefernnI don’t know if Praxent does a lot of web development work as opposed to building up custom software applications. I would definitely refer them to anyone that’s looking for a web agency.
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