Trusted drug handbook acquires 600,000 monthly active users
Keeping up with advancements in animal medicine is easy with an adaptable and constantly updated app.
After launching three successful clinical journals in veterinary medicine, Brief Media partnered with the author of Plumb’s Veterinary Drug Handbook to develop the Plumb Veterinary Drug Index, a mobile application of the handbook.
Although the handbook is the number one resource for drug data used by 94 percent of veterinarians, it was only available in a static PDF or printed form, weighed more than five pounds, and its periodic updates didn’t keep pace with the latest drug information. Brief Media set out to develop an updated, mobile application of the handbook designed to transform how small animal and rural practitioners access drug data.
Dynamic content ready to go
Seamless Content Sharing
Drupal allows for seamless content sharing with the Brief Media’s three online journals and the authors can continuously update the index
Digital Strategy and Guidance
Our project management kept the tasks and budget on track while implementing the app functionality
Thorough Testing and Approval
ClickModel and AgileDev provide the processes and effective delivery methodology to ensure successful collaboration
“The product we have is phenomenal. It’s really going to change how this profession accesses its data.”
Beth Green / CEO / Brief Media
Clickable prototype + Agile scrum = Success
Praxent addressed all of Brief Media’s needs with a combination of our ClickModel software prototyping process and Agile software development management methodology. We started by establishing accountable development objectives and metrics to measure progress.
This prototyping grants stakeholders the ability to contribute feature requests and achieve a shared product vision, while utilizing our recommended solution architecture and user requirements early in the development process. Throughout the process, Brief Media received highly accurate estimated production costs and a reliable project timeline.
Built for tablet, mobile and desktop
Brief Media’s collaboration with Praxent resulted in an app and e-commerce website that provide a dependable reference for vets with high-value features including:
Offline readability for users with intermittent Internet access
Dynamic, continuously-updated content on a mobile-responsive and user-friendly design
Flexible architecture for added future functionality
E-commerce site with a simple user interface for subscription registration, billing, renewals, and refunds
“Our team loves working with Praxent so much that once we get the product up and launched, the team says ‘What’s next?’ It’s that kind of relationship where you love not only how much you’ve learned, but you love the end product so much that the first thing you want to do is start on another one.”