• Approach
  • Team
      • Leadership
        We’re a team of big-dreaming, detail-sweating strategists, designers, and developers.
      • Culture
        The Praxent way attracts a special kind of thinker-doer – and keeps them happy.
      • Careers
        Join a team of motivated, humble and smart people who know how to get things done.
  • Industries
    • Industries
    • Insurance
    • Lending
    • Wealth Management
    • Real Estate
    • Other
  • Services
      • Discover
        Own disruption with digital innovation strategies that unlock potential and fuel growth.
        • Digital Strategy
        • Design Sprints
        • User Research
      • Envision
        Design effortless user experiences in collaboration with your most important people.
        • User Experience Design
        • User Interface Design
        • Rapid Prototyping
      • Build
        Bring innovation to life with built-in knowledge transfer that empowers your team.
        • Custom Software Development
        • Frontend Development
        • Application Modernization
        • Backend Development
        • Web Portal Development
        • Cloud Deployment
        • Web App Development
        • DevOps Pipelines
        • Mobile App Development
        • Software Architecture
  • Results
  • Insights
  • Speak With an Expert
  • Approach
  • Team
    • Team
    • Leadership
    • Culture
    • Careers
    • #
  • Services
    • Services
    • Discover
      • Digital Strategy
      • Design Sprints
      • User Research
    • Envision
      • User Experience Design
      • User Interface Design
      • Rapid Prototyping
    • Build
      • Custom Software Development
      • Legacy Modernization
      • Web Portal Development
      • Web App Development
      • Mobile App Development
      • Frontend Development
      • Backend Development
      • Cloud Deployment
      • DevOps Pipelines
      • Software Architecture
    • #
  • Industries
    • Industries
    • Insurance
    • Lending
    • Wealth Management
    • Real Estate
    • Other
    • #
  • Results
  • Insights
  • Contact

Speak with an expert

(512) 553-6830
Close menu

Complex b2b auto parts VIN Scan App

Scalable product innovation for B-to-B and B-to-C auto parts sales

Develop the strategy and design of two innovative auto-parts–sales products: a VIN Scan app and a consumer-facing auto parts e-commerce site. The strategy and design of these products allow Aftermarket Auto Part Alliance (AAPA) to not only improve the sales and business experience of their current customers, but they also serve as scalable software solutions that retailers within AAPA can re-purpose for their own businesses.

Making auto parts buying and selling easy for both consumers and industry experts

Aftermarket Auto Part Alliance provides automotive products and up-to-date industry insight and best practices to participating car part manufacturers and retail stores. Businesses join AAPA for easier access to the products they sell to their customers as well as the product knowledge and support they receive with their membership.

Before coming to us for help, AAPA services allowed alliance members to find and purchase auto parts on a functional, yet difficult-to-use digital system. When alliance members voiced their desire for a product that allows them to match parts with cars by scanning VINs, AAPA recognized a golden opportunity to strengthen their position as a leading matchmaker in the automotive industry.

Technology
  • Sketch digital design toolkit
  • InVision for digital product design
  • Bootstrap web design
Services
  • Product Strategy
  • Product Design
  • Front End Development

Complex business-to-business auto parts sales simplified with the VIN Scan App

Locating the best car-part deals has not always been an easy task. Not only does it require special knowledge about which car parts suit which makes and models, it also requires access to a wide variety of manufacturers.

AAPA connects shops searching for car parts with the manufacturers who sell them. But until now, the process for finding the right part at the right price was time consuming and cumbersome.

The VIN Scan app allows mechanics and retailers to find the right part for a car simply by scanning its VIN, entering a license plate number or using voice search. It then displays a variety of suitable auto parts at different prices, allowing users to purchase the parts from within the app.

Creating the strategy and design of this product required in-depth user research and out-of-the-box thinking. We tested the product in context, analyzing the best possible methods for digitally scanning and selecting products in a variety of settings, including hectic dealerships and oily mechanic shops where users are likely to have gloved or greasy hands.

For AAPA, the threat of losing members to competitors is minimized. The VIN Scan app, along with their other services, allows AAPA to offer auto parts buyers and sellers a near frictionless experience that is unmatched anywhere else. Now, more than ever, members rely on AAPA for behind-the-scenes support of their day-to-day business operations.

For alliance members, the end result of our research and testing is a highly intuitive mobile app that is extremely quick and easy to use.

Disrupting consumer access to auto parts

AAPA’s e-commerce website incorporates features from the VIN Scan app into a consumer-facing interface. The website reduces the time and risk involved in researching, finding and purchasing auto parts, placing easy access to automotive products directly into the hands of consumers.

Concurrently, the platform allows AAPA to expand its service offerings to members. With this e-commerce site, we have created a scalable digital product, widening the AAPA umbrella. Businesses belonging to AAPA will be able to launch their own versions of the white-labeled website, capitalizing on consumer-direct sales via a revolutionary digital platform.

We make it clear

See how the Praxent approach brings custom software to life, empowers your company, and reduces risk all along the way.

EXPLORE OUR APPROACH
From ideation to delivery

We create tailored engagements with select clients across our Discover, Envision, and Build services.

How can we help you grow?

Discover Envision Build
Let's develop custom software together

Ready to gain competitive advantage?

TALK TO US

Many companies have built software applications that no longer meet customer expectations. We help financial services companies modernize those applications so they can remain relevant against born-digital competitors.

4330 Gaines Ranch Loop, Suite 230
Austin, TX 78735

(512) 553-6830

[email protected]

DISCOVER + ENVISION
  • Digital Strategy
  • UX Design
  • UI Design
  • Design Sprints
  • User Research
BUILD
  • Custom Software
  • Web Portals
  • App Modernization
  • Web Apps
  • Mobile Apps
ABOUT
  • Results
  • Approach
  • Team
  • Culture
  • Careers
  • Insights
  • Contact

Sign up for our newsletter

© 2021 Praxent
Privacy Terms Site Map

Celebrating 20 years of innovation at Praxent.

Have a look at some of our favorite case studies from over the years.

  • Bungalo
    A digital innovation destined to disrupt the buying process for refurbished homes.
  • Keller Williams
    Reporting portal enables KW Worldwide to continue its rapid growth into international markets.
  • Texas Mutual
    User research and design thinking aligns a 28-year old insurance provider.
Celebrating 20 years of innovation at Praxent. See some of our favorite case studies over the years.