Regional Bank
Launches Innovative
Consumer Credit
Builder Product

While traffic soared on the Credit Strong mobile website, adoption rates were lower than they should have been

A design flaw in the mobile site’s user flow was costing Austin Capital Bank unnecessary fees

Driven by long-term vision for growth in digital finance, Austin Capital Bank sought help creating and implementing product plans that support that vision

STRATEGY

Equip Austin Capital Bank to create and implement smart product plans that support their long-term digital strategy.

Provide built in knowledge-transfer with personalized mentorship, coaching and formal evaluations.

DESIGN

Conduct a heuristic e valuation to identify strengths and weaknesses of the current Credit Strong website experience

Clickable prototyping of the new user interface design

DEVELOP

Seamless transfer to internal team

Positioned them to experience higher user adoption rates

Provided a significant reduction in client-onboarding expenses

Created ability to garner greater market share by owning and managing future digital innovations

Austin Capital Bank came to us for help improving their already high user adoption rate and optimizing the mobile website user experience. What they didn’t know is that we would also equip them with the processes and structure to move their digital finance business into the next stage of growth.

Austin Capital Bank created the Credit Strong platform to help their clients build a credit score without applying for a credit card. The mobile-friendly site provides customers with an extremely valuable paid service: the ability to take out a loan that goes straight into a savings account so they can pay interest without losing money.

A glitch in the site’s user experience design was unnecessarily costing Austin Capital Bank. We designed a better user flow and signup process that would allow Austin Capital Bank to focus their investment on committed clients, rather than spending money on potential users who never committed in cash.

Used research insights to determine what was most important—what they would look for in a redesign.

Created workflows and site maps to visualize at a higher level what needed to be included and how the components of the system related to one another.

Aligned priorities—innovating within constraints—in a design roadmap that helped the client to prioritize pragmatically and objectively what they should do and when in order to deliver value to their users within their timeframe and budget.

Ensured feature parity with existing platform.

ClickModel – Produced an interactive prototype to simulate the final product.

Conducted user testing on the new prototype.