Regional Bank
Launches Innovative
Consumer Credit
Builder Product

Review Summary
- Financial Services
- UX Audit & User Testing
- Credit Score Improvement Portal
- 51-200 employees
- Austin, Texas
“I found that they delivered on what they said they would deliver on.”
– CEO & Founder, Austin Capital Bank
5/5 CLIENT REVIEW
Our user experience redesign lowered Credit Strong’s cost per customer and enabled significantly higher user adoption. In addition to technical partnership, we provided Austin Capital Bank with the coaching they needed to launch into the next phase of digital transformation.

“We wanted to have a third-party opinion that what we’d built was indeed well-architected and scalable, and Praxent provided us with that independent verification. They also had really good UI/UX suggestions and feedback, a lot of which we’ve incorporated into our product’s customer interface.”
Erik Beguin, CEO of Austin Capital Bank
Summary
The Problem
While traffic soared on the Credit Strong mobile website, adoption rates were lower than they should have been
How We Helped
STRATEGY
Equip Austin Capital Bank to create and implement smart product plans that support their long-term digital strategy.
DESIGN
Conduct a heuristic e valuation to identify strengths and weaknesses of the current Credit Strong website experience
DEVELOP
Seamless transfer to internal team
The Outcomes
The Problem
When Austin Capital Bank chose us as their product management partner, their Credit Strong mobile site was already experiencing high rates of user adoption; yet, given the amount of traffic they were seeing, it was clear adoption rates could be even higher.
After conducting a heuristic analysis to identify strengths and weaknesses in the user experience design of the mobile site, we identified two critical changes that would drastically improve user adoption:
- Move calls-to-action toward the top of the page so that visitors can see them without scrolling.
- Update the responsive mobile view so that it presents visitors with clear ways to navigate to any of the three main services belonging to the Credit Strong platform.
Today’s digital consumers require fast and easy user experiences. Every second spent searching on a site is a second in which potential customers may give up and leave the page. Because of the user interface design on Credit Strong, visitors were leaving the site before they found the information that would guide them to the next step on their customer journey.
Our recommended changes provided visitors with all pertinent information upon their first visit to the Credit Strong mobile site. Now, users have full visibility into their purchase options and the easiest path forward to signing up for the service.
“Praxent satisfied the requirements by executing a third-party review on time and within budget. They also had really good UI/UX suggestions and feedback, a lot of which we’ve incorporated into our product’s customer interface.”
Erik Beguin, CEO of Austin Capital Bank
How we Helped
User Experience Design for Smarter Client Onboarding
UX/UI Design + Prototyping
Results/ROI
Today’s digital consumers require fast and easy user experiences. Every second spent searching on a site is a second in which potential customers may give up and leave the page. Because of the user interface design on Credit Strong, visitors were leaving the site before they found the information that would guide them to the next step on their customer journey.
Our recommended changes provided visitors with all pertinent information upon their first visit to the Credit Strong mobile site. Now, users have full visibility into their purchase options and the easiest path forward to signing up for the service.
Gallery
Client Review
Background
Introduce your business and what you do there.
I’m the founder and CEO of Austin Capital Bank. We have a FinTech division, which is what we engaged Praxent regarding.
Opportunity / Challenge
What challenge were you trying to address with Praxent?
We have a software platform that powers a financial service product, which we have on the market. We hired Praxent to review the platform and its UI/UX.
Solution
What was the scope of their involvement?
Praxent reviewed our product and verified that the platform was scalable, well-designed, and well-architected. They also provided a host of beneficial and useful UI/UX recommendations.
What is the team composition?
Our product manager was Kelly (Client Partner, Praxent).
How did you come to work with Praxent?
I’ve known Tim (CEO, Praxent) for years; we’re in EO together. We interviewed a couple of different companies and went through their proposals before settling on Praxent.
What is the status of this engagement?
We worked together from June–August 2019.
Results & Feedback
What evidence can you share that demonstrates the impact of the engagement?
We wanted to have a third-party opinion that what we’d built was indeed well-architected and scalable, and Praxent provided us with that independent verification. They also had really good UI/UX suggestions and feedback, a lot of which we’ve incorporated into our product’s customer interface.
How did Praxent perform from a project management standpoint?
It was a very well managed project.
What did you find most impressive about them?
I found that they delivered on what they said they would deliver on.
Are there any areas they could improve?
Praxent met the needs of the engagement. They did what they said they were going to do in the agreed-upon timeframe and budget, which was great.
Do you have any advice for potential customers?
Clearly define the objectives and the timeline upfront. If you do that, they will manage those objectives.
Ratings
5.0
Overall Score5.0
Scheduling
On Time / Deadlines
5.0
Quality
Service & Deliverables
The deliverables were great; they were succinct and very useful.
4.5
Cost
Value / Within estimates
I thought they provided really good value.
4.5
NPS
Willing to Refer
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