SaaS Strategy UI/UX Design for AI Solutions Provider

Background

Praxent helped an AI solutions provider shift to a SaaS business model. Following a strategy workshop, the team provided architectural advice on the MVP and did some initial wireframes and UI/UX design.

Praxent’s highly qualified team delivered actionable insights and secure, scalable, and user-friendly solutions. The team communicated seamlessly and provided frequent updates. Internal stakeholders recognized the value of working with Praxent and plan to engage them for future projects.

Introduce your business and what you do there.

I’m the CTO of an AI solutions company.

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Opportunity / Challenge

What challenge were you trying to address with Praxent?

We were looking for a company that could guide us in the transformation from our existing business model to a SaaS model.

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Solution

What was the scope of their involvement?

One of the first things we did was set up a workshop at our office. Praxent came in for a two-day workshop, during which we discussed the strategic points for moving to a SaaS business model. 

Praxent guided us from the beginning, helping us in the initial stages of our SaaS strategy. They generated an outline of technical and non-technical aspects that we should address on the commercial, development, and organizational sides of our business. They reviewed our process and helped us define our MVP. They also advised how the architecture of the platform should look for the MVP and how it could grow and scale up in the future for more modules to be integrated into the platform.

They helped us with the design and some initial wireframes, but they didn’t do any development work. The team delivered initial wireframes that our UI/UX person was able to take to the next level. The plan is to engage them in the future.

What is the team composition?

They had a project manager, two UI/UX people, and a product architect.  

How did you come to work with Praxent?

We found Praxent on Clutch and really liked them. We had 3–4 candidates. We had a few Skype meetings with Praxent and then the initial workshop, and we knew they were a good fit for us.

What is the status of this engagement?

We worked together from July–September 2019. They helped us with phase one, and our MVP is out there and ready. We’re in discussions with them for future steps.

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Results & Feedback

What evidence can you share that demonstrates the impact of the engagement? 

Our internal developers and designers would sit in on our weekly meetings to evaluate whether their insights were valuable to us. When we went to them with any architectural problems, we always had a proposed solution; once we got into discussions with them, we realized the value and advantage of working with Praxent. They proposed secure and scalable solutions that allow for a better user experience.  

How did Praxent perform from a project management standpoint?

We had a few meetings per week to review designs with their architecture person. We didn’t do any formal metric tracking, but we knew from week to week exactly where they were and what the value was in their work. 

Communication was right on point. They had many sessions with us and would suggest additional meetings to provide clarification or offer good points. They recorded all of our meetings and provided us with access to the recordings. Anytime we wanted to involve somebody else in the discussion, they were willing to onboard them. All of these aspects were managed pretty well. We had 1–2 weeks where the project manager had to leave for personal reasons, and they provided a replacement. We never felt there was any gap in the process.

What did you find most impressive about them?

Praxent has quality people and quality insights. They addressed all of the concerns we had.

Are there any areas they could improve?

Initially, they could have done a better job of identifying internal gaps. They allocated a junior person to the project for UI/UX, and we ultimately got the results we wanted, but that process of adding a person to help create the wireframes could have happened sooner. There was a little bit of misunderstanding about the extent of their involvement; they were taking it very high level, but we wanted more actionable deliverables or certain wireframes to start building our own work from. That required a little bit of push from us, but, in the end, we got what we wanted.

Do you have any advice for potential customers?

Have a good workshop with them and a solid discussion so that you can agree on what the real need is for their services. This was very beneficial to us. Be specific about what you want from the start.